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Duplicate content – Google speaks

Posted by Michael Bloch in web marketing (Tuesday December 19, 2006 )

How search engines view, discern and handle duplicate content is a concern for many webmasters and site owners. Yesterday, Google sought to somewhat address the issue and clarify the situation regarding the do’s and dont’s of duplicate content. (more…)

Online shopping surge

Posted by Michael Bloch in ecommerce (Monday December 18, 2006 )

A leading research firm has released estimates for holiday spending to date – and it seems it’s smiles all round for online retailers. (more…)

Contracts & affiliate partnerships

Posted by Michael Bloch in web marketing (Sunday December 17, 2006 )

If you’re into affiliate marketing as a publisher, you’d no doubt have signed/ticked a box on a contract agreeing to terms of participation in a revenue share arrangement.

Do you really know what you’re agreeing to? Have you thought about the long term implications in relation to the effort you’ll put in promoting someone else’s services – and the risks? (more…)

Want media with that?

Posted by Michael Bloch in online world (Saturday December 16, 2006 )

Adults and teens in the USA will spend over 3,000 hours in 2007 consuming media. That’s the equivalent of 5 months. Is it just me, or is this a rather scary comment on modern society? (more…)

163% increase in blog visits

Posted by Michael Bloch in online world (Friday December 15, 2006 )

In the fall of 2006, 6.7% of US adults had (knowingly) visited a blog sometime in the previous 30 days. This represents a 163% increase over fall of the previous year. (more…)

Yup, free shipping

Posted by Michael Bloch in web marketing (Thursday December 14, 2006 )

As has been predicted by a number of research firms over recent months; free shipping remains one of the biggest incentives that you can throw in front of potential customers this holiday season in order to increase sales. (more…)

False hopes and the Feds

Posted by Michael Bloch in ecommerce (Wednesday December 13, 2006 )

Here’s another good reason to be careful of buying into online business opportunities promising to make you rich with next to no effort – and then recruiting others to do the same using wild unsubstantiated claims. (more…)

Public domain images & resources

Posted by Michael Bloch in web development (Tuesday December 12, 2006 )

Looking for free images or other resources such as sound, film or texts you can use on your web site without fear of infringing copyright? – think public domain. (more…)

A call to action

Posted by Michael Bloch in web marketing (Sunday December 10, 2006 )

You’ve probably seen the term “call to action” mentioned frequently in marketing lingo – so what does it mean? (more…)

Shoppers & privacy statements

Posted by Michael Bloch in web marketing (Saturday December 9, 2006 )

While many online shoppers still don’t read privacy statements; 20% of them do so regularly and far more intermittently. Even 20% is an appreciable level; in fact, somewhat higher than I thought it might be. (more…)