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Quick email marketing tips

Posted by Michael Bloch in online world (Saturday January 13, 2007 )

With 2007 comes some new challenges for email marketing. Here’s a couple of quick tips to help you combat some of the newer issues. (more…)

Text link ad networks

Posted by Michael Bloch in web marketing (Thursday January 11, 2007 )

Hunting down link exchanges can be an awfully time consuming exercise, especially the pursuit of links on quality sites. Sometimes it can work out to be cheaper to pay for a text link; but you still have to hunt around for the best deals.

If you’re a site publisher looking to sell text links, sourcing quality advertisers can be equally labor intensive and once you’ve found an advertiser, there’s payment issues, maintenance and other administration issues to contend with.

Enter text link ad networks. (more…)

Assassination emails

Posted by Michael Bloch in online world (Wednesday January 10, 2007 )

Imagine receiving an email that said you were the target of a hit man; i.e. slated for assassination. That’s the new angle being used by some low life pond scum scammers… no offense intended to pond scum. (more…)

100 million records compromised

Posted by Michael Bloch in ecommerce (Tuesday January 9, 2007 )

According to a privacy information clearinghouse; over 100 million records containing the confidential data of U.S. residents have been compromised by security breaches since February 2005. (more…)

Google malware advisory

Posted by Michael Bloch in online world (Sunday January 7, 2007 )

I was running a search on Google a few minutes ago, clicked on the first listing and got something quite unexpected; an interstitial page with a Google malware advisory warning. First time I’ve struck it. (more…)

Nasty online customers

Posted by Michael Bloch in ecommerce (Sunday January 7, 2007 )

“The customer is always right” myth is dead and and it’s time they realized it. Sometimes the customer can be wrong and no amount of aggression, swearing and cursing on their part changes that fact. (more…)

Free audience demographics

Posted by Michael Bloch in web marketing (Saturday January 6, 2007 )

Ever wondered about the average household income of your site visitors? Perhaps their education level? A new online service offers free audience demographics beyond the basic information webmasters usually obtain from site traffic statistics packages. (more…)

Blog search engine battle

Posted by Michael Bloch in web marketing (Friday January 5, 2007 )

Has Technorati become second fiddle in the blog search stakes to the giant of search engines, Google? According to one report this is indeed the case. (more…)

Copyright year conundrum

Posted by Michael Bloch in web development (Thursday January 4, 2007 )

I knew there was something I had forgotten to do as the New Year rocked around – change the copyright end year in the footer of my site pages. Ugh, that’s a whole 60 seconds work that I have to do each year!

OK, so it’s not much; but do we really need to update the copyright year annually on our sites; especially if you’re a sole publisher/site owner? Here’s what I’ve researched. (more…)

New green ad network

Posted by Michael Bloch in web marketing (Wednesday January 3, 2007 )

If you’re a tree-hugging type of marketer, run an environmentally themed site or have a green or progressive principles based business, this new ad network and marketplace may be of interest to you. (more…)