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Search query length statistics

Posted by Michael Bloch in web marketing (Wednesday January 24, 2007 )

Many online business owners spend way too much time and money chasing the holy grail – a no.1 search engine ranking on a one word term or two word query.

Aside from the cash and hours spent on this quest, some research recently released underlines why this isn’t a good idea for most small businesses and why you should probably be focusing on what’s traditionally been known as the long tail. (more…)

Loner entrepreneurs

Posted by Michael Bloch in ecommerce (Tuesday January 23, 2007 )

Were you somewhat of loner as a child, but became an online business entrepreneur? You’re in very good company. (more…)

Link previews for your site

Posted by Michael Bloch in web development (Sunday January 21, 2007 )

Would you like to give your site visitors previews of any pages you link to without them having to leave the current page? A few simple lines of code can give you this handy feature. (more…)

Marketing to baby boomers

Posted by Michael Bloch in web marketing (Saturday January 20, 2007 )

Last year, the first of the Baby Boomers turned 60. Increasing numbers in this group are not only casually using the Internet, but totally embracing the web. What appeals to them and what are they doing with their time online? (more…)

Amazing wikipedia

Posted by Michael Bloch in online world (Friday January 19, 2007 )

A hat-tip to Wikipedia. Yes, Wikipedia editors sometimes get information wrong; yes, it can be a pain in the butt competing in search engine rankings with Wikipedia; but wow, what a resource; even when it comes to breaking news. (more…)

Cross browser compatibility tool

Posted by Michael Bloch in web development (Thursday January 18, 2007 )

When the Internet Explorer vs. NetScape browser wars were over, the dust settled to reveal NetScape lying bleeding in the gutter. I rejoiced, if only for not having to bother so much with cross browser compatibility issues any more – which were the bane of most web site developers back in those days.

Then FireFox reared its (insert term of choice here) head and I could see history repeating itself. (more…)

The PPC small business squeeze

Posted by Michael Bloch in web marketing (Wednesday January 17, 2007 )

As the big brands funnel more of their marketing budgets on pay per click; small business owners are finding it increasingly difficult to get sufficient coverage, clicks and conversions in a crowded PPC marketplace – but there is certainly life after PPC. (more…)

Typosquatting affiliates

Posted by Michael Bloch in web marketing (Tuesday January 16, 2007 )

If you’ve joined an affiliate program and are contemplating the use of domain name typosquatting tactics as a means of promoting the merchant, be sure to check the terms and conditions of the program first. (more…)

High seas cyber piracy

Posted by Michael Bloch in online world (Monday January 15, 2007 )

How do you get around copyright laws and a slew of other legal issues relating to the online world? Buy your own country.

It may sound fanciful, but a pirate software and music oriented site is attempting to do just that. (more…)

Tip for motivating affiliates

Posted by Michael Bloch in web marketing (Sunday January 14, 2007 )

You have a top-notch affiliate program offering high commissions on a solid product; a great site full of interesting and useful content; yet affiliates seem hesitant in promoting your goods or services. What could be the problem? Here’s a quick tip. (more…)