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Fonts and first impressions

Posted by Michael Bloch in web marketing (Tuesday February 6, 2007 )

The fonts we use say a lot about personality types according to a university study carried out last year… and the type of font we use in email and on our sites may not be the impression we’d like to put forward. (more…)

Affiliate marketing statistics

Posted by Michael Bloch in web marketing (Sunday February 4, 2007 )

A UK online marketing research company recently released statistics from a survey of over 1500 UK based affiliates.

The results make for very interesting reading and provide an insight into the lives and activities of this affiliate marketing segment. (more…)

More tagging content more often

Posted by Michael Bloch in ecommerce (Friday February 2, 2007 )

Internet users are becoming increasingly comfortable with the concept of “tagging” online content – whether it’s content they’ve created or published, or content they’ve found elsewhere.

According to a recent survey of over 2,300 adult Internet users, 28% of the respondents were not only familiar with the term, but had tagged content themselves. (more…)

Thank you page marketing

Posted by Michael Bloch in web marketing (Thursday February 1, 2007 )

A few days ago I published an article on some creative uses of our tell a friend scripts. Among the ideas was to put it on a “thank you” page after subscription confirmations or sales.

These pages are often ignored as a marketing tool, but does making an offer on a thank you page really work? According to these statistics, it certainly does. (more…)

Spam statistics – January 2007

Posted by Michael Bloch in online world (Wednesday January 31, 2007 )

While we might not see the bulk of the spam and viruses headed our way courtesy of the filtering systems provided by our ISP or web host; the onslaught from malicious and unsolicited messages has by no means abated. In fact, it’s getting worse on all fronts – be it email, blog comment or splog spam. (more…)

Big business = big mistakes

Posted by Michael Bloch in ecommerce (Tuesday January 30, 2007 )

Every made a mistake in your online business that still sends shivers down your spine when you recall it? Perhaps it was an email you wrote in the heat of the moment that backfired, or a typo in your site copy that was an expletive? Perhaps lost all your business records through a hardware failure?

You’re certainly not alone; we all make these screw ups and there’s some snafus we make that even after a decade still aren’t funny to look back on. Here’s what you need to make yourself feel a little better. (more…)

Google bombs defused?

Posted by Michael Bloch in online world (Sunday January 28, 2007 )

Don’t panic! This has nothing to do with terrorists; but given the “t” word is applied to just about everyone these days, maybe it does. The popular hobby of Google bombing is about to become history according to the Mighty G through some recent changes to their search algorithm. (more…)

Affiliates drive bigger sales

Posted by Michael Bloch in web marketing (Saturday January 27, 2007 )

A new report released by a major marketing firm states that traffic driven by affiliates tends to convert better and generate higher value sales. (more…)

Page background colors

Posted by Michael Bloch in web development (Friday January 26, 2007 )

While on the topic of screen and display issues – do you specify background colors on your web pages; even if the background is just white? it’s a good idea to and here’s why. (more…)

Screen resolution statistics – January 07

Posted by Michael Bloch in web development (Thursday January 25, 2007 )

It’s been around 4 months since I last took note of screen resolution statistics in relation to Taming the’s visitors, so here’s a breakdown based on around 80,000 visitors over the last week. (more…)