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Social networks & responsibility

Posted by Michael Bloch in online world (Saturday February 17, 2007 )

I was heartened to see that a Texas judge dismissed a lawsuit brought against MySpace regarding a teenager who was assaulted by a person she met via the social networking giant. (more…)

Sleeper affiliate programs

Posted by Michael Bloch in web marketing (Friday February 16, 2007 )

If you’ve been involved with affiliate marketing for any length of time, no doubt you’re signed on for numerous affiliate programs. Some work out, some don’t.. or don’t they? (more…)

Senior men ignored by marketers

Posted by Michael Bloch in web marketing (Thursday February 15, 2007 )

With the amount of wealth and disposable cash held by the senior market, you’d think that marketers would be focusing more resources on reach this group. In the case of senior men, it appears not. (more…)

Fake blog reviews crackdown

Posted by Michael Bloch in web marketing (Wednesday February 14, 2007 )

As part of sweeping changes to European Union consumer protection laws, the United Kingdom will be cracking down on businesses who blog or post fake reviews. (more…)

Google Checkout vs. PayPal

Posted by Michael Bloch in ecommerce (Monday February 12, 2007 )

According to a recent survey; Google Checkout market penetration has reached 6% of online shoppers vs. PayPal’s 42%; but with all due respect to PayPal, CheckOut has only been in operation for a year. (more…)

Internet fraud statistics

Posted by Michael Bloch in ecommerce (Sunday February 11, 2007 )

The FTC has released a rather massive set of statistics relating to fraud in their report; Consumer Fraud and Identity Theft Data January – December 2006. The section regarding Internet related fraud shows some marked increases compared to 2005. (more…)

Personalized search & SEO

Posted by Michael Bloch in web marketing (Saturday February 10, 2007 )

Search engine guru Danny Sullivan has published a very interesting article after Google’s recent announcement regarding the combining of personalized search results and the personalized homepage feature for users with a Google account.

For those involved in SEO and search engine marketing, this move could have some major ramifications. (more…)

PPC prices creeping up

Posted by Michael Bloch in web marketing (Friday February 9, 2007 )

After a 16.5% increase in the third quarter last year, the average keyword price paid by pay per click advertisers rose just 2% percent in the fourth quarter of 2006 to $1.51. Just $1.51 huh? Youch. (more…)

MySpace ecommerce soon?

Posted by Michael Bloch in ecommerce (Thursday February 8, 2007 )

MySpace users might get a chance to experience the thrill of ecommerce very soon via the social network. MySpace ecommerce features could also be a boon for small business owners who have a MySpace profile. (more…)

Instant messenger marketing

Posted by Michael Bloch in web marketing (Wednesday February 7, 2007 )

A new service just launched reminded me of the fact that reaching new clients and communicating with existing customers via IM is something that most online businesses ignore. Given the massive numbers of people who use instant messaging daily, it could well be an excellent automated marketing tool. And I don’t mean IM spam bots :). (more…)