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Google’s April Fools joke

Posted by Michael Bloch in online world (Sunday April 1, 2007 )

A colleague just sent me a couple of links to what at first appeared to be an offer from Google for FREE in-home wireless broadband service. (more…)


Merchants – some banner advice

Posted by Michael Bloch in web marketing (Sunday April 1, 2007 )

Rich media, such as Flash, is great in so far as giving much more flexibility in banner ad creativity, but sometimes less is more. (more…)


Factors in email open rates

Posted by Michael Bloch in web marketing (Saturday March 31, 2007 )

A recent survey of over 2,200 US Internet users has revealed some interesting insights into how email recipients determine whether to report a message as spam. In the majority of instances, they don’t even get as far as opening an email before doing so. (more…)


New buzz monitoring tool

Posted by Michael Bloch in web marketing (Friday March 30, 2007 )

Keeping an eye on what others are saying about your business is an important part of ecommerce and marketing. A new tool that came out of beta a couple of days ago makes monitoring what’s being said about your business, your competitors or general industry buzz a good deal quicker and easier. (more…)


Unlimited Yahoo mail storage

Posted by Michael Bloch in online world (Wednesday March 28, 2007 )

Starting in May this year, Yahoo! will be offering their email users unlimited storage. (more…)


Poison blogging and comments

Posted by Michael Bloch in online world (Tuesday March 27, 2007 )

Give some people a keyboard and a sense of anonymity and they’ll abuse it any way they can. sometimes the abuse will escalate to ridiculous levels as a prominent blogger recently experienced – and that experience has her terrified. (more…)


Rankings tanked? Check your links

Posted by Michael Bloch in web marketing (Monday March 26, 2007 )

Have your search engine rankings taken a nose dive recently? There’s so many reasons that this could be due to, but here’s a dark and nasty one you may not have thought of. (more…)


Revenue option – banner networks

Posted by Michael Bloch in web marketing (Sunday March 25, 2007 )

Contextual advertising such as Google AdSense has taken much of the limelight for affiliates and publishers as a revenue generating option in recent years; but there are other avenues to consider. (more…)


Image based sites & rankings

Posted by Michael Bloch in web marketing (Saturday March 24, 2007 )

Does your site rely heavily on images? Having trouble gaining a decent search engine ranking or perhaps even properly listed? Here’s one of the reasons why this might be occurring and what you can do about it. (more…)


Pushing offline to online

Posted by Michael Bloch in web marketing (Friday March 23, 2007 )

A recent survey indicates that one of the greatest spurs for people to search online for a product or service is advertising they’ve seen offline. The survey report reminded me of how one of my small business clients used print very effectively to lead people to their web site. (more…)