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Optimizing email copy

Posted by Michael Bloch in web marketing (Wednesday April 25, 2007 )

Marketing Experiments have published another one of their very interesting and in-depth studies; this one relating to email marketing copy and how to best structure it. (more…)

More web widgets

Posted by Michael Bloch in web development (Tuesday April 24, 2007 )

After my post on creating web widgets a couple of weeks ago, one of TTB’s readers let me know about a nifty one she created. Perhaps it’s time to start a thread on favorite web widgets? Add yours here. (more…)

Business plans for online ventures

Posted by Michael Bloch in ecommerce (Sunday April 22, 2007 )

I was checking over the rudimentary business plan for one of my online projects the other day and while the site is doing pretty well, I noticed I had strayed somewhat off the path from my original intentions. (more…)

Embedding documents in pages

Posted by Michael Bloch in web development (Saturday April 21, 2007 )

If you’d like to make your PDF, Word, Powerpoint, Excel and other documents a little more accessible to your site visitors and give them more of a viral aspect, here’s a nifty free service to help you do so. (more…)

Dialup access statistics

Posted by Michael Bloch in web development (Friday April 20, 2007 )

Dialup Internet access is certainly waning – but is it dead? Not quite. There’s still tens of millions accessing the web through dialup in the USA alone. (more…)

Cookie deletion at 30%+

Posted by Michael Bloch in web marketing (Thursday April 19, 2007 )

Youch! In more ways than one. According to a survey analysis of 400,000 U.S. home PC’s, 31 percent of users cleared their first-party cookies within a space of a month. So why is this such a problem? (more…)

Typosquatters beware

Posted by Michael Bloch in ecommerce (Wednesday April 18, 2007 )

A new service allows companies to identify and pursue typosquatters who are monetizing incorrectly spelled versions of their brand’s domain names. (more…)

Marketing – the decoy effect

Posted by Michael Bloch in web marketing (Tuesday April 17, 2007 )

It’s amazing how our minds work. After some buzz around related to election candidates and wine purchases; I’ve just been reading up a little on the decoy effect. (more…)

The exclusivity factor

Posted by Michael Bloch in web marketing (Sunday April 15, 2007 )

Truly exclusive offers can be great money spinners and one online company has taken exclusivity to the nth degree. But exclusivity or scarcity doesn’t need to be confined to high end products; online business of all sizes can leverage this strategy on just about any service or product they sell. (more…)

AdSense & traffic exchanges

Posted by Michael Bloch in web marketing (Saturday April 14, 2007 )

Are you participating in AdSense and also using traffic exchange services as a means of promotion? You may be unwittingly skating on thin ice and endangering your Adsense account. (more…)