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Hotmail blocking legit email

Posted by Michael Bloch in web marketing (Saturday May 5, 2007 )

If you’re having trouble sending mail to Hotmail users, i.e. the emails you send out aren’t bounced, don’t wind up in junk folders but just seem to be black-holed.. you’re not alone. (more…)

Transparent marketing

Posted by Michael Bloch in web marketing (Friday May 4, 2007 )

I’ve just finished reading an article on transparent marketing and earning the trust of skeptical consumers written by Dr. Flint McGlaughlin. Aside from being an excellent read; there was a poem for marketers at the end of it I’m going to try and commit to memory. (more…)

40% of small businesses site-less

Posted by Michael Bloch in web development (Thursday May 3, 2007 )

The results of a 2007 survey of 500 small and mid-sized businesses in the USA show 35% will establish or enhance a web presence as a growth strategy in the coming 12 months. That’s good news for designers and developers. (more…)

Email reader compatibility

Posted by Michael Bloch in web marketing (Wednesday May 2, 2007 )

With Outlook 2007 rearing its ugly (?) head and creating compatibility issues in relation to how email newsletters and marketing campaigns are displayed, I thought it would be helpful to list some resources where you can discover what will work and what won’t; not just for Outlook 2007, but other software/services too. (more…)

RSS feed subscriptions via email

Posted by Michael Bloch in web marketing (Monday April 30, 2007 )

A while back I mentioned that even in the age of RSS, I feel it’s important to also offer email subscriptions for your blog content as many people, including myself, still aren’t heavy users of RSS readers. If you don’t have the time or opportunity to set up and maintain your own mailing list, this free service may help. (more…)

Saving on shipping charges

Posted by Michael Bloch in ecommerce (Sunday April 29, 2007 )

If your online business is based in the USA and you ship hard goods to your customers, you’re probably aware that different shipping companies have different prices for different delivery methods at different times etc. etc. This new service takes the hassle of out comparing freight charges between the providers. (more…)

What is dropshipping?

Posted by Michael Bloch in ecommerce (Saturday April 28, 2007 )

If you’re looking to get into ecommerce or branching out into establishing new sites addressing different segments, a drop shipping model might be worth considering if you wish to sell hard goods. Using a drop shipping arrangement, you don’t even need to maintain an inventory; so it can really open up many new possibilities. (more…)

Marketing spin – statistics

Posted by Michael Bloch in ecommerce (Friday April 27, 2007 )

I love statistics, they provide all sorts of interesting and useful information; but when statistics are used in conjunction with promotional blurbs for products and services claiming to boost your sales, bear in mind the old saying: “There are three kinds of lies: lies, damned lies, and statistics” (more…)

Animated gifs & email marketing

Posted by Michael Bloch in web marketing (Thursday April 26, 2007 )

It’s not something you see a lot of these days, but some companies have been trialing animated gif images in their email campaigns with surprising results. (more…)

MySpace using link redirects

Posted by Michael Bloch in online world (Wednesday April 25, 2007 )

Announced just a few hours ago, MySpace states it is implementing redirects on links that users add to the social network. (more…)