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Women’s online shopping habits

Posted by Michael Bloch in ecommerce (Thursday May 17, 2007 )

A recent survey conducted has found that 96% of women in the USA who have shopped online in the past 12 months have purchased at least one product over the Internet. (more…)

2007 online sales to rise 18%

Posted by Michael Bloch in ecommerce (Wednesday May 16, 2007 )

The State of Retailing Online 2007 reports US online shoppers spent more clothing and apparel than they did on computers for the first time and that this year, 10% of all clothing sales will occur online. (more…)

Banner clickthrough statistics

Posted by Michael Bloch in web marketing (Tuesday May 15, 2007 )

A recent report from a survey of several billion banner impressions served on over four thousand sites reveals some interesting statistics on banner clickthroughs and overall trends in the last couple of years. (more…)

Developing white papers

Posted by Michael Bloch in web marketing (Sunday May 13, 2007 )

White papers are a great marketing and sales tool, but the development of a white paper needs to be approached a little differently to a regular sales blurb. (more…)

Toilet roll sales letter pages

Posted by Michael Bloch in web marketing (Saturday May 12, 2007 )

You’ve probably seen these; sales letter and landing pages that usually start out With Some Very Long Heading With Each Word Capitalized And Making Incredible Claims. They they launch into a spiel that starts with “Dear Friend”, followed by dozens of screens of text in differing font sizes and colors and copious amounts of spin in an attempt to get you to buy. (more…)

Need a $25k marketing boost?

Posted by Michael Bloch in web marketing (Friday May 11, 2007 )

Could your business benefit from over 25 thousand dollars worth of web site makeover, search ads, plus expert marketing advice? (more…)

Content reproduction challenges

Posted by Michael Bloch in web marketing (Thursday May 10, 2007 )

Increasing numbers of content creators showcasing their wares on social networks and distribution platforms are finding that fame on YouTube or similar doesn’t necessarily equate to cash in their pockets. (more…)

Email marketing scorecard

Posted by Michael Bloch in web marketing (Wednesday May 9, 2007 )

How does your email marketing stack up? Forrester Research applied its review methodology to over 60 companies and the vast majority failed – and these were the big guys they reviewed. (more…)

Consumers hungry for eatery sites

Posted by Michael Bloch in web development (Tuesday May 8, 2007 )

If you own a restaurant or other form of eatery, take note – many potential hungry customers will scope you out online before deciding to turn up at your establishment with their wallets! Web developers, here’s a great niche for you to target! (more…)

Recent articles on TTB – April 07

Posted by Michael Bloch in online world (Sunday May 6, 2007 )

For TTB readers who only view my blog, post summaries via my RSS feed or aren’t subscribed to my email newsletter – you’ve probably missed out on seeing some some articles I’ve published in recent over the last couple of months – here’s a summary just for you! (more…)