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Fraud and impact on ecommerce

Posted by Michael Bloch in ecommerce (Monday June 11, 2007 )

Joe surfer has become more security conscious, which is great; but it’s also seriously impacting on ecommerce’s overall bottom line according to a recent report. (more…)

Email marketing tip : use a colon

Posted by Michael Bloch in web marketing (Saturday June 9, 2007 )

Here’s an interesting tip on the use of the colon and positioning of keywords in email subject lines to help boost open rates. (more…)

Marketing – keeping it simple

Posted by Michael Bloch in web marketing (Friday June 8, 2007 )

One of my favorite tv ads is very basic, probably cost the company peanuts to produce; yet is incredibly effective. Just about everyone I speak to about this ad know it and love it. It’s a good reminder that marketing doesn’t have to be about pow, zowie and zing – it can be short, sweet and very simple. (more…)

Generating revenue – donations

Posted by Michael Bloch in web marketing (Thursday June 7, 2007 )

Some bloggers and content writers generate revenue by requesting donations – you’ve probably seen donate buttons kicking around on some content sites. It’s something I’ve never tried, but the concept interested me so I decided to do a little research on it. Success is all in the implementation it seems (more…)

Online business and vacations

Posted by Michael Bloch in online world (Wednesday June 6, 2007 )

I grew up around small business, my Mom had a boutique and later on we had a bakery. The latter was extremely hard work for them both, so holidays were rare – luckily we lived in a holiday resort type town so we never felt we missed out.

Fast forward into the future and I’m working much like my Dad did during the bakery days in the online world – although much more comfortably I must say.

A “real” vacation in the popular sense of the term is increasingly becoming a foreign concept to me – to the point of it being downright strange.

How much quality time do you get away from your online business for vacations and what do you classify as a “holiday”? (more…)

R U a twit-ter?

Posted by Michael Bloch in web marketing (Tuesday June 5, 2007 )

Twitter isn’t the sort of service that would usually really grab me – but it’s hugely popular. Something I’ve learned over the years is that just because I don’t “get” something, it doesn’t mean that I shouldn’t keep tabs on it. (more…)

Risky sites and your business

Posted by Michael Bloch in ecommerce (Monday June 4, 2007 )

Many people would probably think their computer would be more at risk of malware infection from visiting adult sites than it would by visiting a music site. A report about to be released states otherwise. (more…)

Email deliverability report

Posted by Michael Bloch in web marketing (Friday June 1, 2007 )

According to a recent report, the textual content of emails isn’t what prevents deliverability a good deal of the time. (more…)

Curious phishing ploy

Posted by Michael Bloch in online world (Thursday May 31, 2007 )

A question for the DNS boffins out there :). I received a phishing email posing as an eBay notification an hour or so ago. Nothing unusual there. The URL in the source code looked something like this 0x3a669dfd/etc/etc… (more…)

Building a site? Password protect it

Posted by Michael Bloch in web development (Wednesday May 30, 2007 )

Just a quick tip I wanted to pass on to those of you who have sites under construction – password protect them. There’s a couple of good reasons for this.. (more…)