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Ads in video – done right

Posted by Michael Bloch in web marketing (Tuesday July 3, 2007 )

Advertising in online videos such as those posted to YouTube, MySpace etc has been somewhat of a holy grail for marketers, but it looks like Google(?) has nailed it. (more…)


Social network shakeup?

Posted by Michael Bloch in online world (Sunday July 1, 2007 )

Social network users aren’t the most loyal bunch of folks according to a recent survey, including MySpace members. This has ramifications for marketers – particularly those targeting specific teen/young adult groups. (more…)


Word of mouth marketing

Posted by Michael Bloch in web marketing (Saturday June 30, 2007 )

As consumers become increasingly distrustful of slick marketing spin, they are turning to each other to get the skinny on what’s hot and what’s not. (more…)


AdSense Referrals 2 rolling out

Posted by Michael Bloch in web marketing (Friday June 29, 2007 )

I reported earlier this week that Adwords was extending their PPA (Pay Per Action) beta program for advertisers. The AdSense team announced yesterday morning the rollout of what’s being called Referrals 2 for publishers – it seems CPA offers have now arrived on Google in force. (more…)


Link exchange reply

Posted by Michael Bloch in web marketing (Thursday June 28, 2007 )

Getting sick of non-relevant, poorly worded, demanding or persistent link exchange requests? Send the requester to this post: (more…)


Email campaign landing pages

Posted by Michael Bloch in web marketing (Wednesday June 27, 2007 )

8 seconds is all you have to impress a potential customer once they’ve clicked a link in your marketing email and arrived on your landing page; according to Silverpop’s recently released Landing Page Report. (more…)


Niche market – luxury items

Posted by Michael Bloch in ecommerce (Tuesday June 26, 2007 )

Looking for a niche market to address? Consider luxury items – seems there’s a lot affluent, brand conscious people out there with money to burn, big money, yet few places to spend it online. (more…)


Any ThemeStreamers still around?

Posted by Michael Bloch in online world (Sunday June 24, 2007 )

Ah memories. For some reason ThemeStream popped into my mind today. It’s hard to believe that over 6 years have passed since they closed their doors while still owing writers (including myself) collectively a stack of cash. Still, it’s an ill wind that blows nobody any good. (more…)


Google extends PPA beta

Posted by Michael Bloch in web marketing (Saturday June 23, 2007 )

Around a year ago, Google AdSense/Adwords started testing their CPA (Cost Per Action) offering in a limited beta program for US advertisers and publishers, dubbed PPA (Pay per action). That beta is now being extended globally. (more…)


Increasing blog comments

Posted by Michael Bloch in web development (Friday June 22, 2007 )

Just a brief tip I’d like to share that may be of benefit to bloggers or content site owners who invite publicly displayed comments on articles and posts. (more…)