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Google.com ten years old

Posted by Michael Bloch in online world (Saturday September 15, 2007 )

It was ten years ago today that the domain name, Google.com was registered. When the Stanford students behind Google, Larry Page and Sergey Brin, registered the name I wonder if they had any idea of the impact their search engine would have? (more…)


Ad blocking litigation soon?

Posted by Michael Bloch in web marketing (Saturday September 15, 2007 )

A few days back I wrote about the potential threat to publisher revenues through ad blocking applications, particularly since the launch of a highly effective application for Firefox that’s getting a lot of coverage and consequently downloads. Legal experts are now speculating when the first law suit against such applications will occur. (more…)


Thinking local?

Posted by Michael Bloch in web marketing (Thursday September 13, 2007 )

With online local advertising spending set to nearly triple over the next 4 years and the term “local search” increasingly appearing in discussions, if your business caters to people in your immediate area and you haven’t delved into the topic as yet – it’s certainly time to do so. (more…)


Surveys – time vs. incentive

Posted by Michael Bloch in web marketing (Wednesday September 12, 2007 )

I’m often asked to participate in surveys from marketing companies relating to marketing or ecommerce issues. Usually I don’t participate as the request note fails to provide some important information. If you’re contemplating running a survey, here’s how to grab the attention of folks like me – and I suspect many other types of people too. (more…)


Marketing through retargeting

Posted by Michael Bloch in web marketing (Tuesday September 11, 2007 )

Is it cyberstalking or just clever marketing? Retargeting takes the old advertising wisdom of “seven contacts before sale” to a new level. (more…)


Blogging – state of the nation

Posted by Michael Bloch in online world (Sunday September 9, 2007 )

According to a recent survey of 1,000 adults, 80% of Americans understand what a blog is and almost 50% have visited one of the said beasties. (more…)


Adding links & notes to video

Posted by Michael Bloch in web marketing (Saturday September 8, 2007 )

Video is becoming a powerful tool in marketing – if you’re looking to add a little zing to your videos, or anyone else’s for that matter, such as links and notes; take a peek at this free service. (more…)


Add a visitor map

Posted by Michael Bloch in web development (Thursday September 6, 2007 )

While it increase your sales? Probably not. Will it help you win friends and influence people?.. hrm.. unlikely. Still, putting a map on your site where visitors can easily add their location, photo and a message is a nice little interactive novelty that can help you connect a little more with them. Here’s a widget that takes under a minute to configure. (more…)


Firefox ad blocker stirs the pot

Posted by Michael Bloch in web marketing (Wednesday September 5, 2007 )

Ick. A plugin for Firefox rapidly gaining popularity seems to be quite efficient at blocking ads on sites; particularly those generated by third party ad networks . That’s not good for those of us on either end of the spectrum who depend on advertising – merchants and publishers alike. (more…)


Affiliate links in newsletters

Posted by Michael Bloch in web marketing (Tuesday September 4, 2007 )

Just a quick tip on the use of affiliate links in newsletters and other mailouts. Avoid it due to spam filter issues. There’s other very easy ways to go about promoting your affiliate associations in mailing list communications. (more…)