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Yahoo and Bing gain, Google loses share

Posted by Michael Bloch in online world (Sunday September 19, 2010 )

It’s certainly not a sky is falling result for Google, however, it does point to the Yahoo! and Bing search alliance starting to pay dividends.

Accord to the latest comScore search rankings, for the periods August 2010 vs. July 2010, Google lost 1.1% market share while Yahoo! rose .9% and Bing .2%.

Combined, the YahBing alliance now has around 33.8% market share (explicit core search).

Comscore says close to 15.7 billion U.S. explicit core searches were performed during August. Google, per usual, ruled the roost by a wide margin with 10.3 billion searches, Yahoo! next with 2.7 billion and Bing 1.7 billion. AOL and Ask combined didn’t crack a billion.

15.7 billion searches, lets see – that works out to be around 5,861 searches per second on average; and just in the USA.

comScore points out that upcoming September 2010 figures will not be affected by tweaks some search companies have implemented recently such as the launch of Google Instant. The company says such features do not hamper its ability to measure search activity consistently, but does mean its data collection methodology will be changed.

If you haven’t heard or seen Google Instant as yet, head out to Google’s U.S. site for a look. Search engine results appear as you type a query, changing as you add extra criteria. As far as I know, the USA is the only market using Google Instant at this point. It takes a little getting used to, but once you do, I think you’ll find it to be quite a useful feature; and it also adds some extra challenges/opportunities for SEO.

Read more of the comScore report
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