Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Inboxes Becoming Even More Cluttered

Posted by Michael Bloch in online world (Wednesday November 7, 2012 )

If your email open rates are down, perhaps it’s not so much you – it’s them – that is, all those other marketers vying for a reader’s attention.

Email marketing is cheap and has been generally quite effective. Marketers will flock to anything cheap that produces results because it just makes good sense to.

But in a “tragedy of the commons” type scenario, the use/abuse of this resource by many motivated by only their own self-interest can degrade it for all.

According to Blue Kangaroo online survey of more than 1,000 US adults, 43% stated over half of the new emails in their inbox the week prior to the survey came from marketers – and that includes newsletters. 7% claimed 80% of their email were marketing blurbs.

8 in 10 respondents estimated more than 20% of their new emails came from marketers.

As such, it’s not surprising the number of folks who feel they are getting too many marketing communications was also rather high. 30% said they spent half an hour or more reading marketing communications each week.

42% of respondents open and read most of the marketing emails they receive according to the survey, but 70% feel that inbox clutter might be contributing to them missing deals of interest.

The good news is most people want to hear about deals related to their shopping interests – 93% had some level of interest and 65% indicated a “high” or “very high” level of interest.

So, how do you stand out among the masses? An important flag to the reader with regard to the potential of an email being open-worthy is of course the subject line. Crafting email subject lines is part science, part art, part magic – and sometimes a healthy dose of luck.

I also noticed a question in the survey that relates to a comment I made about penalties for spammers yesterday.

The question was: “Persistent spammers are very hard to catch, but in an ideal world, what punishment would they deserve?”

65% said the spammers’ should be permanently blocked from accessing the Internet and 8% wanted to see some of their typing fingers lopped off.

I can certainly understand the latter.

Read the full Blue Kangaroo Survey on Marketing Emails results.



 

 
Comments for Inboxes Becoming Even More Cluttered

No comments yet.

Sorry, the comment form is closed at this time.