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25% now accessing the Internet

Posted by Michael Bloch in online world (Wednesday July 16, 2008 )

It only seems like yesterday that most folks were saying “Interwho?”. This year, 25% of the world’s population will access the web.

The Internet is no long the realm of the computer – there’s cell phones, gaming consoles and a variety of other gadgets now accessing the online world. According to a report on Marketing Chart quoting IDC research, the number of devices accessing the internet will double to more than 3 billion by 2012.

Half of those will be mobile devices.

The future for ecommerce is certainly looking rosy; close to 50% of all internet users will make online purchases this year and by 2012, we can look forward to 1 billion online consumers globally buying to the tune of $1.2 trillion; with business to business ecommerce topping $12.4 trillion that year.

If you generate revenue from advertising, things are looking pretty good there with the amount spent on online advertising expecting to grow from $65.2 billion this year to over $106 billion in 2012.

It also seems that the USA is no longer the top dog in terms of online users. China zoomed past the USA sometime last year and their online population is forecast to grow from 275 million users this year to 375 million users in 2012.

Something I don’t think was factored into the IDC report is the topic of oil. Some of the forecasts for the price of black gold are particularly gloomy – here in Australia, the government boffins are predicting a liter of petrol (gas) could cost as much as 8 bucks in the not too distant future; which is around USD$30 a gallon. It may sound far fetched, but even I remember petrol costing under 30 cents a litre – and I’m 38 years old. While it’s a frightening scenario for some, I believe we’ll see a rapidly increasing reliance on the Internet for socializing and shopping as a result of skyrocketing fuel prices.

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