Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Xtreme shoppers

Posted by Michael Bloch in ecommerce (Tuesday July 20, 2010 )

An integrated study of shopping behaviors has identified a new breed of consumer; the “XTreme shopper”. They don’t just buy a lot online, they are smart about it.

According to GfK Consumer’s Future Buy study, 31% of Americans are in this category of consumers, signaling what the company says is a new “shopping culture.”

The “XTreme shopper” is a research junkie, using all sorts of information resources to control their shopping and purchase experience. The heaviest in-store and online shoppers, they see shopping as a challenge and will put in the hard yards in order to win. Online shopping sites and related tools are skyrocketing among these XTreme shoppers, forcing a shift in retailers’ online shopping strategies including an emphasis on developing online marketplaces.

Future Buy says it has identified nearly 30 shopper-initiated touchpoints across multiple channels including online, in-store, word-of-mouth, mobile, direct mail, and TV.

Future Buy findings also reveal that the “XTreme shopper” is not a niche segment but rather a nationwide emergence with representation across all demographics. The report says this new shopping culture is an extraordinary departure from the marketer-controlled push-pull concept of the past and includes information regarding the role of emotion among the new breed of shoppers.

The inaugural GfK Future Buy study was based on a variety of sources including shopper tracking studies and a core online survey of 2,000 American adults, aged 18 and up, identified as their household’s primary shopper.



 

 
Comments for Xtreme shoppers

No comments yet.

Sorry, the comment form is closed at this time.