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Women’s online shopping habits

Posted by Michael Bloch in ecommerce (Thursday May 17, 2007 )

A recent survey conducted has found that 96% of women in the USA who have shopped online in the past 12 months have purchased at least one product over the Internet.

57% of the women surveyed research and purchase online, but a substantial portion (31%) research online and purchase offline.

Other key points from the Consumer Reports National Research Center carried out for ShopSmart magazine:

– Women average of 1.2 hours per week online shopping.

– 52% of time spent shopping for non-grocery items over a week is performed online.

– 18% of working women state most of their online shopping is done during work hours.

– Online shopping time is mainly “me” time – shopping for themselves rather than their family.

– 32% stated they had a negative online shopping experience during the past 12 months

– Over 450,000 women claim their credit card details were stolen online over the last year

– $397 was the average top checkout price and 15% have spent $1,000 or more on an item

– 14% state they would never buy clothes online.

So there you have it; a force to be reckoned with, recognized and most certainly catered to – big shoppers, big spenders and likely a rapidly increasing wariness of dubious online stores.

Reflecting on these results, I can certainly attest to the increasing percentage of ecommerce related emails I see from women; whether it’s in relation to end consumer products and services I’m involved with selling, or business-to-business dealings – and it’s a great thing to see this increasing engagement at all levels of online activity!


Marketing to women

Reassuring site visitors

ShopSmart Online Shopping Survey


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