A recent survey conducted has found that 96% of women in the USA who have shopped online in the past 12 months have purchased at least one product over the Internet.
57% of the women surveyed research and purchase online, but a substantial portion (31%) research online and purchase offline.
Other key points from the Consumer Reports National Research Center carried out for ShopSmart magazine:
- Women average of 1.2 hours per week online shopping.
- 52% of time spent shopping for non-grocery items over a week is performed online.
- 18% of working women state most of their online shopping is done during work hours.
- Online shopping time is mainly “me” time - shopping for themselves rather than their family.
- 32% stated they had a negative online shopping experience during the past 12 months
- Over 450,000 women claim their credit card details were stolen online over the last year
- $397 was the average top checkout price and 15% have spent $1,000 or more on an item
- 14% state they would never buy clothes online.
So there you have it; a force to be reckoned with, recognized and most certainly catered to - big shoppers, big spenders and likely a rapidly increasing wariness of dubious online stores.
Reflecting on these results, I can certainly attest to the increasing percentage of ecommerce related emails I see from women; whether it’s in relation to end consumer products and services I’m involved with selling, or business-to-business dealings - and it’s a great thing to see this increasing engagement at all levels of online activity!
Related
ShopSmart Online Shopping Survey
No comments yet.
Leave a comment (moderated)