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US retail ecommerce growth

Posted by Michael Bloch in ecommerce (Wednesday March 19, 2008 )

Figures released by the U.S. Census Bureau show that even though a recession began looming late last year, ecommerce was alive and well.

The survey of approximately 12,500 retail firms by the Department of Commerce estimates that USA retail e-commerce sales for the fourth quarter of 2007, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, was $36.2 billion, an increase of 4.6 percent from the third quarter of 2007.

This result was far higher than the growth in overall retail sales which was just 0.9 percent; which is sure to have many techno-recalcitrant retailers reconsidering their lack of online prescence.

Estimated quarterly USA retail ecommerce Sales as a percent of total quarterly retail sales was around the 3.5% up from approximately 3% on the previous year.

Total e-commerce sales for 2007 were estimated at $136.4 billion, an increase of 19.0 percent from 2006.

The Bureau defines ecommerce sales as sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over an Internet, extranet, Electronic Data Interchange (EDI) network, email, or other online system. Payment may or may not be made online.

Read more of the Department of Commerce report (PDF)


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