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Tablet And Ebook Reader Uptake Explodes

Posted by Michael Bloch in ecommerce (Tuesday January 24, 2012 )

While I’m still holding off on buying a tablet computer, millions of others have acquired one in recent months.

According to the Pew Research Center, the number of adults in the USA who own tablet computers nearly doubled from 10% to 19% between mid-December and early January this year – and uptake of e-book readers experienced the same sort of amazing growth.

As for the number of US folks owning one or the other – it’s now a staggering 29%.

The surge in e-book reader purchase has been partly attributed to the cheaper pricing point of Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet.

So who is buying tablet computers? Not surprisingly, it’s more common among those under 50 with higher levels of education and living in households earning more than $75,000.

As for ebook readers, it’s a bit of a different story. Ownership is higher among women and while the more (supposedly) better-educated and well-to-do demographic lead the pack, the gap is smaller. Pew says 19% of those in households earning $30,000-$50,000 have e-book readers.

The information comes from a combination of results from two surveys – one carried out between January 5-8 among 1,000 adults another performed between January 12-15 of 1,008 adults.

So, while tablets are yet another device we need to ensure our sites display and function satisfactorily on, ebook readers are providing new opportunities – selling information products via online marketplaces such as Amazon.

There are already a bunch of “information product” titles on Amazon, much of it the same old tired “get rich online” stuff we see on what I call “toilet roll” sales pages; but that doesn’t mean there aren’t some ponies in among all the … well, you know.

It certainly doesn’t mean you couldn’t write one and make a decent chunk of dough; assuming of course you have actually gotten rich online… and then I guess you’d have no need to :)

But information products aren’t confined to the “get rich” niche. If you’re knowledgeable on a topic and have decent writing skills (or can access someone who does), consider giving it a whirl.

You don’t have to write a War and Peace length tome – you can publish a very thin ebook with valuable content and ask little for it – use it as a vehicle to get people to your site.

You can learn more about how to develop and sell ebooks for the Kindle on Amazon here and for the Barnes and Noble platform here.

By the way, you also don’t need to publish via Amazon, Barns and Noble or any other platform if you wish, nor be subject to proprietary file formats. Most ebook readers support PDF.


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