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Best converting search engines II

Posted by Michael Bloch in ecommerce (Thursday February 23, 2006 )

Results from BIGresearch’s recent Simultaneous Media Survey show some interesting information relating to which engines convert the best for specific categories.

No.1 & 2 converting engines:

Electronics – Google/Yahoo
Apparel/Clothing – Yahoo/AOL
Car/Truck – MSN/Yahoo
Grocery – AOL/Yahoo
Home Improvement – Yahoo/MSN
Telecom Services – Google/Yahoo-MSN
Medicines – Yahoo – Ask Jeeves
Eating Out – Yahoo – MSN

BIGresearch’s findings were based on a survey of over fifteen thousand people. For further results, view their press release.

I also recently posted some data gained from WebSideStory and their take on the *overall* best converting search engine for January, which told quite a different story – read that post and my commentary on the results here.


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