Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Pinterest Inspires Shoppers – And Shopping

Posted by Michael Bloch in ecommerce (Thursday October 18, 2012 )

Pinterest appears to be light years ahead of Facebook in terms of helping people “find” what they want to buy.

According to Bizrate Insights, 69% of folks who have visited Pinterest have found an item they’ve purchased or wanted to purchase on the site compared to 40% of online consumers who visit Facebook.

Furthermore, whereas 70% of Pinterest users “get inspiration on what to buy” from the site, only 17% of Facebook users find inspiration on Facebook.

Data for Bizrate’s study was collected from 7,431 online buyers from August 9-August 17, 2012.

Pinterest is gaining interest from Aussies, albeit mostly women from what I’ve been able to tell. Mention Pinterest to most males and their blank stares tell the story – “what’s Pinterest?”. However, most women I’ve mentioned it to are not only aware of it, but are registered users. This bias isn’t confined to Australia – around 80% of Pinterest’s registered are female.

That shouldn’t turn any business off from participating as women have a huge amount of influence over household purchases; even when it comes to some of the more “blokey” stuff.

For example, the members of a 4×4 forum I frequent often jokingly refer to their beloved partners as SWMBO (She Who Must Be Obeyed), or the Ministry of Finance. Anything some of those fellows wish to buy cannot be purchased without first explaining what the equipment is and why they need it (and rightly so!). A 4×4 shop having a presence on Pinterest might help that store score some brownie points when such high level discussions are taking place.

Pinterest certainly holds people’s interest – they spend nearly as much time on the site each visit as the average time spent on Youtube -and more than Facebook.

However, participating in Pinterest is unlikely to be a magical sales vehicle most businesses and is yet another social network account to keep tabs on – and many small businesses simply don’t have the resources to do so.

Still, it may be worth a bit of an investment of time just to give it a whirl to see what happens and then make a decision about a long term commitment of resources from there. Before diving in, take a good look around to get an idea of how you should approach participation.


Comments for Pinterest Inspires Shoppers – And Shopping

No comments yet.

Sorry, the comment form is closed at this time.