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Online spending record tumbles

Posted by Michael Bloch in ecommerce (Wednesday December 12, 2007 )

Apparently, December 6 cranked $803 million in online sales, up 28 percent over year ago, making it the biggest online spending day in history.

I guess until the Internet is 100 years old, we’ll regularly hear “biggest/most in Internet history” – isn’t it great to be a part of the pioneering generation of ecommerce :).

December 6 beat Black Friday hands down ($531 million) and Cyber Monday ($733 million), not only in terms of total sales but growth year-over-year. According to ComScore, more than $18 billion has been spent online during the season-to-date, which commenced November 1.

In the tech category, the most sought after items appear to be the Nintendo Wii, followed by Apple iPod, then Xbox 360. Gaming consoles and accessories are the strongest growing product category this season, with sales up 130 percent over a year ago.

According to another recent survey, around 43 percent of respondents stated price to be most important factor in a purchase decision this holiday shopping season, while 18 percent said free shipping according to this Marketing Charts report that also contains some other intereting tidbits about online shopping this year.

Related:

Minimizing shopping cart abandonment



 

 
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