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Online shopping survey

Posted by Michael Bloch in ecommerce (Sunday March 9, 2008 )

While most Internet user agrees that shopping online is convenient and saves time, three quarters still don’t like giving out their credit card number or personal information online – and it does stop many from purchasing according to a recent survey.

The latest Pew Internet online shopping survey of 2,400 adults aged 18 and older found two thirds of online Americans have purchased a product online. Other key findings include:

– If more users felt more confident about providing personal and credit card details, the share of the internet population shopping online would be 7 percent higher.

– Higher broadband deployment would also drive up the number of online shoppers by 6 percentage points.

– Users from lower-income households are less likely to trust the e-commerce environment.

– 35% of Americans said they had research product-related information online in 2000, a number that grew to 60% in September 2007.

– According to the Census Bureau, online purchasing has increasedfrom $7.4 billion in late 2000 to $34.7 billion in the third quarter of 2007.

– 6% of respondents said they purchase online on any typical day.

– 26% have participated in an online auction

The survey certainly reiterated the same themes in relation to ecommerce that we’ve seen for years – trust is a major issue. You can pick up some tips on building confidence in visitors to your site in my articles on minimizing shopping cart abandonment and reassuring your site visitors.

On a somewhat related note and from the opposite end of the online purchasing spectrum; I’ve just updated my article on credit card fraud screening; it includes strategies that you may find useful in helping to minimize chargebacks, not to mention loss of goods and possibly losing your merchant account, related to fraudulent purchases

Read more of the Pew Internet online shopping survey (PDF)


1 comment for Online shopping survey
  1. I can absolutely relate to the problem being an Internet user in India. I cannot deny that computer and Internet(broadband) penetration in India has been huge over the last few years but inspite of that e-commerce has a long way to go before it takes up the pace with which America and some of the European countries are growing.

    There is much to it…that is the e-commerce scenario in India and some of the countries in Asia.

    For more detailed study you can visit the following link which has some interesting articles on e-commerce scenario in Asia and India.

    Comment by Seemantini Bose — March 13, 2008 @ 5:16 am

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