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Mother’s day and ecommerce

Posted by Michael Bloch in ecommerce (Tuesday April 29, 2008 )

Where would ecommerce be without Hallmark holidays? This year, 84 percent of US consumers will observe Mother’s Day, but most will cut down on number of gifts compared to previous years, opting to purchase one major item.

According to the National Retail Federation’s survey of 8,180 people, 18.3% of consumers will be shopping for Mother’s Day gifts online, so that’s quite a healthy chunk. It’s forecast consumers will spend an average of $138.63 this year, compared to $139.14 in 2007. Cheapskates.

The popular gift categories will be, in descending order of projected revenue value:

Special meal
Consumer electronics
Flowers
Personal service gifts
Gift cards/gift certificates
Housewares and gardening tools
Greeting cards

Consumer electronics outdoing flowers? How times have changed. Gift cards and certificates are becoming increasing popular, with $1.6 billion expected to be spent this year in the lead up to Mother’s Day.

If your shopping cart doesn’t handle coupons and certificates, it’s really time to think about upgrading or making the switch as certificates feature highly on the buy lists on just about every major occasion nowadays. They have lost the stigma of being a thoughtless gift and are now desired by many gift recipients.

Read more of the NRF Mother’s Day Consumer Intentions and Actions Survey

Related:

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1 comment for Mother’s day and ecommerce
  1. Hi Michael, great blog you have here! I was reading an article recently that indicates there is going to be a big push towards online contests and games to drive sales. Smart shopping cart platforms with integrate technology to make it easy to use those marketing channels.

    BTW, we are taking my mother in law and kids to the Zoo for Mothers day. :)

    Comment by Shopping Cart Software — May 7, 2008 @ 5:53 pm

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