Recent figures from ComScore show that more than 28 million people in the country went online during May - a 27 percent increase over just a year ago.

The potential for further growth is huge given that only 3% of India’s population is online. While the country may have more than its fair share of poverty, it is becoming increasing affluent; thanks in part to the amount of outsourcing of work to India by western companies.

Some other snippets from the ComScore report

- The average amount of time spent online each session during May was 28 minutes

The number of sessions per user for the month averaged out at 25

- The young ‘uns spend the most amout of time online each month - 12 hours for the 15-24 age bracket.

- Popular categories of sites among Indians (those experiencing the most growth) - Maps, Sports, Entertainment - Movies and Finance - News/Research.

- Most popular destination? You guessed it; Google .. and by a big margin.

We tend to forget that the population of western countries is dwarfed by countries such as India and China - and both these economies are powering ahead - so if you’re finding things quiet on the home front; perhaps look into expanding your online horizons.

Read more of the ComScore report.