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Holiday online shopping update

Posted by Michael Bloch in ecommerce (Sunday November 26, 2006 )

Generally speaking, i.e. in relation to online and offline expenditure this holiday season, 15% of survey respondents plan to spend over $1,000 and 28% state they will spend between $500 and $1,000 in gift purchases.

Read more of the Zogby holiday gift buying survey

Pick up some Xmas marketing tips

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With Cyber Monday just around the corner; how’s the online holiday shopping season shaping up? A survey of just over 9000 USA adults taken very recently shows that holiday related ecommerce is looking to get quite busy indeed.

The Zogby survey indicates that for nearly half of shoppers in the 18-24 demographic, December will be the start of their gift buying sprees rather than Thanksgiving and 8% will leave it until a few days before they need to give a gift before purchasing.

Around 66% of shoppers stated they’ll be purchasing at least one gift online this holiday season and the percentage is higher (74%) among those with children under the age of 17 living at home. 42% state they will spend over $200 while shopping online this year.

I was going through some data on holiday online shopping trends from past years, and the following is what I found in terms of online shopping participation rate:

1998 – 7%
1999 – 17%
2002 – 30%

.. so there’s been quite a jump in the last 4 years.

Free shipping continues to be a huge drawcard for many shoppers this season, with 87% stating this being an important factor in purchasing decisions – and 52% say it’s a *very* important aspect in an online purchase decision when it comes to gift buying.

Generally speaking, i.e. in relation to online and offline expenditure this holiday season, 15% of survey respondents plan to spend over $1,000 and 28% state they will spend between $500 and $1,000 in gift purchases.

Read more of the Zogby holiday gift buying survey

Pick up some Xmas marketing tips



 

 
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