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Green marketing & online business

Posted by Michael Bloch in ecommerce (Friday November 24, 2006 )

You may have picked up through my posts that while I’m heavily involved in marketing and have a passion for the web and ecommerce, I’m not such a fan of rampant consumerism, environmental destruction and the seedier side of online business.

So, it’s time for me to come out of the closet :).

.. not that I was really in the closet in the first place. Since I was a wee tacker (young kid), I have had somewhat of an entrepreneurial streak, but also a very wide green one. My first work reference isn’t from a supermarket or a department store, but from a humane society – from work I did with them when I was just 11 years old :).

More recently, for the last 4.5 years, I’ve been working for a progressive principles based web hosting company powered by renewable energy – Additionally, as a side project of ThinkHost, I’m involved with the development of our fledgling progressive/green online community – and a green email service;…. plus a couple of other green-themed projects currently under wraps.

In the offline world, I’m a World Vision Child Sponsor, member of Trees for Life in Australia and a member of a local green group. As of a couple of days ago, I’ve started a project to help preserve local bushland.

.. anyway, I guess you get the idea :).

The green streak and the entrepreneurial streak can clash quite often; but there’s many people out there who have become extraordinarily successful in the business world, without it being at the expense of the planet. I admire those people greatly.

The last decade has been especially busy for me and while I’ve achieved or made a lot of headway towards specific goals; The Big Goal still alludes me somewhat. Today, I have taken another baby step towards The Big Goal with the quiet launch of Green Living Tips. The site seeks to provide earth friendly advice for a greener planet. It’s still somewhat light-on in terms of content, but I have a stack of articles I’m working on at the moment; among them will be advice on greening your business.

In case you weren’t aware, the LOHAS (Lifestyle of Health and Sustainability) market is getting rather huge and it’s projected to grow to 1 *trillion* dollars a year within the next 15 years. In fact, getting close to a third of adult US consumers currenly purchase goods and services with the products’ health, environmental, social justice or sustainability value as factors in their decision to buy.

Consumers are becoming increasingly enviro-savvy and gravitating towards companies that are socially responsible. It’s a shame that the planet has had to get to the brink of disaster for this semi-awakening to occur, but eh; perhaps there’s still hope for us yet.

Now, the words “health” and “Michael Bloch” are somewhat of an oxymoron I guess; but I do have a burning desire to see our planet restored to it’s former glory, or at the very least to arrest the damage that’s already being done :), so let’s just say I’ll probably focus more on LOS (Lifestyle of Sustainability) on Green Living Tips. I certainly have some knowledge of these issues that I’ve put into practise in my life and business, but this is also a learning experience for me as well, one that I’m very excited about.

What does Taming the Beast and Green Living Tips have in common? On the new site, among all the general tip categories, there’s a Business category, plus another blog – and that’s where I’ll be jotting down my thoughts, ideas and experiences on green online/offline business topics from time to time.

So, while nothing will change on Taming the and it will be business as usual; I’m proud to present to you Green Living Tips and hope you’ll join me on that journey too :). Aside from the tips and articles section, there’s also the Green Living Tips blog – news, views, rants with some educational stuff thrown in that doesn’t really fit in the general articles section.

I better find myself some very strong fair trade, earth friendly coffee – there’s some late(r) nights ahead :)


2 comments for Green marketing & online business
  1. This is a great idea Michael, I’m looking forward to hearing more about this as you go.

    Being an entrepreneur and being green at the same time is not only possible, it is the only way. Those of us who realise this (ie you and me) have a huge head start over the rest of the business world who haven’t figured that out yet.

    Keep up the good work!

    Comment by Ben Rowe — November 25, 2006 @ 8:17 pm

  2. Hey Ben, thanks for the positive feedback :)

    Comment by Michael Bloch — November 25, 2006 @ 9:42 pm

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