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Google Checkout (Gbuy) review

Posted by Michael Bloch in ecommerce (Thursday June 29, 2006 )

It’s arrived. A few hours ago Google launched its payment processing service; not as Gbuy, the name touted by many, but as Google Checkout. The following is my initial review.

Google Checkout ties in closely with Google Adwords. For every $1 spent on AdWords, merchants can processs $10 in sales at no cost.

For sales over the amount, or for merchants not participating in Adwords, payment processing is available for a reasonable 2%, plus $0.20 per transaction. There are no monthly, setup or gateway service fees.

If you are an Adwords client participating in Checkout, a little green cart icon will appear on your Adwords ads indicating that you accept payments via Google Checkout.

Google Checkout also offers merchants a Payment Guarantee policy to help protect against chargebacks.

When I visited a short while ago, there was still a fair amount of content yet to be added and it seemed that more was going up even as I was viewing the site.

Among some of the 100 merchants listed as participating in Checkout are, Starbucks Store and eCost. Many of participating merchants are offering special deals via coupon codes for CheckOut users.

Much like PayPal, when buying from a Google Checkout merchant, a registered customer only needs to provide their Checkout username and password to complete the transaction.

Unlike PayPal, Checkout does not act a funds depository, it’s just a payment gateway for Visa, Amex, Mastercard and Discover transactions.

As a buyer, signup was fairly straightforward as I already have a Google Gmail account. It was just a matter of adding in my credit card details, bang, done – registered and ready to shop.

View the Buyer’s tour

The signup process for merchants looks fairly straightforward too.

View the seller’s tour

Interesting times in the payment processing industry ahead and perhaps for other online industries as well – this is only the beginning :).


4 comments for Google Checkout (Gbuy) review
  1. One of the burning questions about Google CheckOut is will eBay incorporate it? Not likely, not in the short term anyway. I *think* eBay has recently changed their payments policy recently too, possibly as a result of CheckOut. Their payment policy includes the following criteria for the integration of alternate payment services:

    “Whether the payment service has a substantial historical track record of providing safe and reliable financial and/or banking related services (new services without such a track record generally cannot be promoted on eBay) ”

    Comment by Michael Bloch — June 30, 2006 @ 2:16 am

  2. Hrm.. eBay have now renamed the above page to “Accepted Payments Policy” (that link won’t work). Here’s the new page:

    Interesting to note that on the new page that Google Checkout is now mentioned as a payment method that isn’t supported.

    Comment by Michael Bloch — July 8, 2006 @ 2:17 am

  3. Why can’t I use my Bank Acct. instead of a Credit Card when opening an account as Pay Pal does?

    Comment by Harry Finkelstein — March 29, 2007 @ 11:28 am

  4. Hi Harry, I’m assuming you were trying to sign up as a merchant? If that’s the case, I believe it’s just part of CheckOut’s Terms of Service. You can probably get a more definitive answer by posting your question in the Google CheckOut merchant forum here:

    Comment by Michael Bloch — April 1, 2007 @ 5:20 am

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