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Free Shipping Day eclipses Black Friday

Posted by Michael Bloch in ecommerce (Tuesday December 21, 2010 )

Free Shipping Day in the U.S. last Friday reaped $942 million; a 61-percent increase compared to the corresponding shopping day last year according to comScore.

It seems the day eclipsed Black Friday by nearly $300 million this year and wasn’t all that far behind Cyber Monday (1.028 billion dollars). The week ending December 17 saw an incredible amount of money spent online in retail the USA – $5.15 billion (travel exclueded). This represented growth of 14 percent versus over the corresponding week in 2009.

The Free Shipping Day site says 1,750 merchants participated in this year’s event; up from 750 last year, and over 317,000 people used to do their online shopping. Sounds like it’s the place to be next year if you’re an online merchant.

Free shipping is certainly popular, but oddly enough, a report on Experian Hitwise states the share of searches for “free shipping” dropped 22% in the week ending December 10 compared to a year ago. EH’s Heather Dougherty says this may have been due to online shoppers discovering the information directly from the retailers via their websites or email campaigns rather than via search.

It’s been quite a rosy holiday shopping season in many sectors. comScore states computer hardware is the top ranked category in terms of growth for the holiday season to date with a 25-percent increase over last year last year. Consumer electronics grew 22 percent, books and magazines were up 21%, computer software excluding PC Games up 16% and toy sales were up 15%.

The insanity is almost over I guess.. but wait.. then there’s the end of year sales.


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