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Father’s day spending to dip

Posted by Michael Bloch in ecommerce (Thursday June 5, 2008 )

Father’s Day already? I have trouble keeping up with these Hallmark holidays. It looks as though Dads in the USA might be getting a little less this year.

Higher gas and food prices are starting to really make themselves felt and according to the National Retail Federation, the average Father’s Day spend on gifts will drop about 5% this year.

While nearly half of all consumers will fork out for a gift for their dad or stepfather this year; the average spend will drop from average of 98 bucks to 94. That’s still a lot of cash in my books for what is really a marketer’s bonus. After all, it was only inaugurated to complement Mother’s Day and I suspect big business had a lot to do with it. I think as time goes on, we’ll see the gradual death of Father’s Day; or at the very least far more people spending far less than this year.

I usually get a block of chocolate and a nice card from my stepdaughters on the day – and I’m honestly totally and utterly tickled pink to get those! Being a stepdad of sorts really adds a special something to that sort of recognition.

Anyhoo, many online stores do depend on these Hallmark holidays in order to scrape a little cream and around 18% of those buying gifts will do so online. So what are people looking to buy their dads this year?

clothing – 36.5%
books and/or CDs- 22.6%
gift certificates and gift cards- 32.7%
sporting goods- 13.3%
consumer electronics/computer – 18.5%
greeting cards – 68.4%

Fathers Day falls on the third Sunday of June; so June 15 this year in the USA, Canada and the UK. In Australia, it’s not until the first Sunday of September (September 7).

Read more of the National Retail Foundation Father’s Day Spending report


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