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eBay launches MyWorld

Posted by Michael Bloch in ecommerce (Saturday September 30, 2006 )

View working on your MyWorld profile as an additional task, rather than a replacement for refining your own site. After all, if you should have a falling out with eBay or any other provider offering similar services; then your own web site becomes even more important to your business survival.

If the content you worked so hard on is difficult to access, or totally unavailable should you run into strife with a service provider, you’ll be even further behind the 8-ball in shoring up your online business. Your web site and your eBay MyWorld profile should evolve side-by-side, or at the very least, keep copies of *everything* that you publish, so it can be used elsewhere should disaster strike.

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Like blogging services before them, new social networking services are being launched left, right and center; covering all sorts of niches. Some say only the biggest will survive, but I really think it will be like forums – there’s room for many.

I feel that eBay’s definitely on the right track with their new social networking type service, MyWorld.

If you’re an eBay member, whether a buyer or seller, your MyWorld profile is already waiting for you. Simply go to:

http://myworld.ebay.com/username

.. where username is your eBay username.

If you’re logged into eBay at the time, you’ll see that you are able to start adding content to your profile straight away.

Some of the features at this point:

– Feedback from other eBayers is prominently displayed
– Display and customize your current listings
– Add a photo
– Add a description of yourself, your interests, policies.
– Add reviews and help guides
– Your eBay blog posts are integrated
– Store module
– Tags can be added to MyWorld items for search purposes.

MyWorld is a great idea and no doubt will be developed further in the time ahead. It’s a fantastic way for you to better connect with buyers and sellers; humanizing the trading process.

eBay will be running a free workshop on using MyWorld on Thursday, October 5 2006; although after a brief review of the features, it does look to be fairly straightforward to use.

Just a word of advice – I’m always a little hesitant in posting up too much content if I’m using services where the content is very much under the control of the provider. While MyWorld may become a very powerful tool for many merchants, it shouldn’t be at the expense of the development of your own web site if you have one.

View working on your MyWorld profile as an additional task, rather than a replacement for refining your own site. After all, if you should have a falling out with eBay or any other provider offering similar services; then your own web site becomes even more important to your business survival.

If the content you worked so hard on is difficult to access, or totally unavailable should you run into strife with a service provider, you’ll be even further behind the 8-ball in shoring up your online business. Your web site and your eBay MyWorld profile should evolve side-by-side, or at the very least, keep copies of *everything* that you publish, so it can be used elsewhere should disaster strike.



 

 
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