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Customer loyalty and rewards

Posted by Michael Bloch in ecommerce (Friday May 26, 2006 )

Rewards are a great way to keep your customers coming back – whether it’s a discount on their next purchase or other bonus goodies that change each time they buy from your store. I happened upon an interesting rewards offer tonight that may be useful in your online business.

WebLoyalty apparently offers ecommerce merchant partners a “double-dip” in the merchants’ favor when it comes to rewards. After a customer completes a purchase on a participating site, they will be presented with a link to an offer from Webloyalty as a thank you.

They’ll pay you between 50 cents and $2 for each client who accepts the reward offer, plus also provide your customers a $10 discount on the next purchase from your site – out of their own pocket.

Sounds to good to be true? What’s in it for them?

Their site states that each customer will also get access to a large package of discounts and services from various vendors in their network. This free access is open for 30 days; after which time, if the customer would like to continued access, they’ll then start paying WebLoyalty $10 a month subscription fees. That’s where they make their cash.

WebLoyalty has been around for quite a while and appears to be a profitable company. They seem to have some big names on board with this program, 50 of whom are on the Internet Retailer List of America’s 500 Largest Retail Web Sites.

The site doesn’t mention a minimum level of daily transactions required to sign on with the program, but the contact form does list 1-99, so perhaps they are interested in smaller retailers as well. Might be worthwhile checking out as a strategy for increasing loyalty and repeat sales, plus as an extra revenue stream for your online business.

If you’ve tried out WebLoyalty on your own site, I’d be really interested to hear your thoughts on the program.


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