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New content marketplace

Posted by Michael Bloch in ecommerce (Wednesday May 3, 2006 )

If you’re considering selling, or buying for that matter, articles, video, audio or images; this may be of interest to you. Unveiled at AdTech, this new service looks quite interesting and has attracted some large players already.

Mochila is a content marketplace for publishers, editors and advertisers and claims to solve the problem of complex licensing rules in relation to the buying and selling of media in a global market.

The way it works:

A publisher creates and uploads content to Mochila. The publisher sets the price and licensing conditions along with any other distribution restrictions.

The buyer logs on, selects the content of choice, purchases and receives the content immediately.

Seems pretty simple to me :).

I have seen a couple of similar services in the past and participated in those. In one instance I generated some cash, but the company folded within a year. Why they did, I’m not sure – like so many online companies, they just simply disappeared.

Mochila seems a little different – better organized and with a management team of media veterans. Originally founded in 2001 as a publishing automation software company, their CEO spent 18 years at CNN as the Executive Vice President and Managing Editor of National Newsgathering – quite a title :). The rest of the executive team also have very impressive credentials. The company also appears to have some good financial backing.

Current members include Hachette Filipacchi Media, Fast Company, Entrepreneur Magazine and Inc. Might be worth checking out – if you have done already, I’d love to hear your thoughts and experiences with the company.

By the way, if you’re looking to buy *cheap* content for your site and you’re offered original articles at bargain prices – there’s some issues you should be aware of. Plagiarism and content theft is rife – caveat emptor


3 comments for New content marketplace
  1. We visited their website but they don’t explain what joining means, what the fee structure or their cut is or what criteria they are looking for to accept members. They ask you fill out a form and they will get back to you…

    We have called and emailed and not heard back. Does anyone have any first hand experience, thoughts they care to share?

    Comment by elena — June 6, 2006 @ 2:01 pm

  2. Hi Elena,

    I did complete the form a little while back and received an invitation some days later to continue with the registration process, which was just a confirmation of interest link. I’ve only just clicked it a few minutes ago. Supposedly I’ll be notified once the “sell” application is ready. I haven’t seen any details regarding fees and further conditions at this point. I’ll add to this post when I do.

    Comment by Michael Bloch — June 7, 2006 @ 5:53 am

  3. Mochila is a good site for large media companies to publish content on the web. However, what about for individuals. Check out Here you can sell documents of any sort.

    Comment by Grace — July 4, 2007 @ 2:35 am

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