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Blogging, bodies & bucks

Posted by Michael Bloch in ecommerce (Wednesday February 22, 2006 )

I’m a relative newcomer to formal blogging; although my quasi-blog had been active for a few years. I wish I had moved to the “real deal” format earlier, but eh, (insert variety of excuses here) :). Still, I’ve been pleased to see the number of people visiting the new blog and I encourage your comments – constructive feedback, opinions on pieces I write about or added info on any item is most welcome!

Much like the dawning of the realization that there were bucks to be made from “normal” web sites years ago, there’s a new breed of neophytes who have jumped on the blogging bandwagon in the hope of making their fortunes. Some have, many haven’t; but that’s nothing new in business.

I just finished reading a lengthy, but very interesting article on the subject: “The Haves and Have-Nots of the Blogging Boom“. It mentions the importance of “A-list” recognition, inbound links, keeping up fresh content – sounds familiar? I must admit though, it would appear that the term “fresh” in the blogging world in comparison to “normal” sites is like comparing garden grown vegetables to store bought ones – the pace is a little more frantic.

The article also has the invariable rags to riches type stories, which I love – they are a real inspiration. The author has balanced that out nicely with the tales of those battling to climb the ladder – a dose of reality.

The bottom line is that if you want to make money from your blog, to the stage of it being the sole source of your income; be prepared to put in the hard yards first – and perhaps a lot of them. It’s not just about content and Technorati :). Even if you do make all the right moves, fame and riches may not come; so it’s wise to have a backup plan i.e. a day job :).

In regards to the “day job” strategy, try and align it as much as possible with what your blog is about; that way, you’ll always have something to write about as well as food on the table. Also, if you have an existing site with traffic, then the leap into blogging may not be too difficult as you already have an audience.

But before I start spewing any advice for generating revenue from a blog specifically, given my newbieness to formal blogging, I will happily defer to others with a stack more experience than I. Well, for another few months anyway while I tool around with this project :). No doubt you’ll see some whacky things going on here while I experiment ;).

One of the best sources of information I’ve found so far on the subject of blog related revenue generation is ProBlogger. The author of Problogger, Darren Rowse, offers a plethora of information and tip on topics including adsense, advertising, affiliate programs, blog design, blog promotion, SEO and content writing. Much of what he advises is also totally applicable to a standard web site. Problogger is well worth the visit; there’s always something interesting going on there and it can be quite entertaining as well as informative!


2 comments for Blogging, bodies & bucks
  1. Hi Michael

    You may not remember a couple of phone calls we had a while back when Tom Nehmy was developing a business idea. Anyway, you were very helpful and its great to see your blog up and running. The RSS feed sits nicely with my other technology blogs. Hope to be a useful contributor over the course of your writing!!

    Comment by Gareth Furber — February 23, 2006 @ 10:11 pm

  2. Hi Gareth, yes, I sure remember you and the box of chocolates I received shortly after the call – they hardly made it out of the wrapper before being decimated :). Thanks for your positive feedback, good to see you’re getting into it as well with some interesting ideas posted in your own blog :).

    Comment by Michael Bloch — February 24, 2006 @ 2:20 am

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