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Black Friday, Cyber Monday Break Records

Posted by Michael Bloch in ecommerce (Wednesday November 30, 2011 )

Black Friday and Cyber Monday online sales both broke records this year – and the latter had the additional highlight of no-one being maced.

According to comScore, Cyber Monday hit $1.25 billion in online spending, a jump of 22 percent on Cyber Monday in 2010. The cash splash was the heaviest online spending day in history.

Another first – 10 million people made an online purchase on Cyber Monday, averaging 1.9 transactions and parting with nearly $125 per person.

The second day on record to blow past the billion-dollar threshold (the first was Cyber Monday 2010), it seems nearly half the cash spent online at U.S. Web sites on Monday was shelled out by people using work computers. Tut tut, I predict many lumps of coal in stockings this year.

Black Friday was by no means shabby either – comScore says November 25 generated $816 million in online sales, representing a 26-percent increase compared to Black Friday 2010.

Friday’s was a very impressive result considering there was some concern given many bricks and mortar merchants opened far earlier on the day; but with some of the antics that go on in those cattle-yard events, who could blame people wanting to shop online in the comfort (and safety) of their homes.

Retail ecommerce spending in the US for the first 28 days of the November/December 2011 holiday season has seen $15 billion spent online says ComScore – a 15-percent increase versus the corresponding days last year.

What the heck – since when did the holiday season start on November 1? 2 months of the year is classified as holiday season? Wow, no wonder people get jaded by it all.. but not so jaded they won’t part with their cash is apparent.


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