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Black Friday fizzes, Cyber Monday booms

Posted by Michael Bloch in ecommerce (Friday December 5, 2008 )

While merchants were bemoaning that US Black Friday online sales were only 1% more than on Black Friday last year, Cyber Monday helped to turn those frowns upside down.

According to ComsCore, the Friday after Thanksgiving saw $534 million in online spending, up 1 percent over 2007. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent.

However, the following Monday, known as Cyber Monday, saw an interesting turnaround when $846 million was spent online, the second biggest online spending day on record and up 15% on Cyber Monday last year.

The average transaction value was $55.76, an increase of 3%, so it was more a case of increased numbers of people buying online; perhaps aiming to avoid the Black Friday morons of the bricks and mortar holiday retail world. Interestingly, work computers accounted for around half of total online spending on Cyber Monday.

Over 57 million Americans visited retail sites on Cyber Monday, a 33-percent jump over the average daily visitors in November 2008

In related news about Black Friday, I mentioned last week that Wal-mart and its marketers should probably be taking a close look at themselves after a Wal-mart employee died in a Black Friday sales rush. It appears that now the family of the deceased are suing the company for wrongful death, focusing on “specific marketing and advertising techniques to specifically attract a large crowd and create an environment of frenzy and mayhem”.

There’s certainly a lot to be said for online holiday shopping, the worst you hit with visiting sales is a bogged down server.


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