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Australia’s First Cyber Monday Sale

Posted by Michael Bloch in ecommerce (Monday November 19, 2012 )

Click Frenzy is Australia’s version of Cyber Monday. Well, sort of.

Many Australian retailers have been rending their garments and gnashing their teeth about online shopping. Favorable exchange rates, improvements in delivery and sometimes superior service has seen many Australian online shoppers taking their bucks offshore.

Click Frenzy hopes to pull some of those turncoat shoppers (I’m among them) back to Aussie businesses.

On November 20, 2012, shoppers have been promised “unbelievable” deals from hundreds of retailers that will be posted on Click Frenzy. The actual transactions won’t occur on the Click Frenzy site; they’ll be happening on merchant sites per normal.

It’s shaping up to be an interesting exercise – according to this article more than a million Australians are tipped to spend “tens of millions of dollars” during the event. 20,000 to 30,000 have been registering a day recently.

A couple of the retailers involved are notorious for having high prices and poor service – online and offline. Once upon a time they were considered more high end stores with service to match, but they too shifted to sourcing products from the world’s great factory – China – while still whacking on a price tag as though the items were locally hand-made by artisans; while also removing staff from their floors.

The other interesting aspect is assuming a million do sign up, is whether the Click Frenzy servers will withstand the load. They’ve chose to launch the offers at 7pm Eastern time.

If anything, the interest in Click Frenzy has sent a strong message to the dinosaurs of Australian retail that this Interwebs thing really isn’t going away and it’s best they start really riding the tubes as soon as possible.

While they will be entering into what is a rapidly maturing market, a lot of the hard yards have already been done by others, which they can draw from – although, some of the plans I’ve been reading seems to indicate a couple of them have the wrong folks on board to try and harness the online shopping beast.

Anyhow, hats off to Click Frenzy for getting this far – it would not have been an easy task to get the retailers on board, followed by the public – and they have done both remarkably well; but now for the real test.

Update 20 November – well, Click Frenzy just started and guess what – the site won’t load. Epic fail in that respect. So too an epic fail for a major brand that snubbed this event in favour of launching their own “Frenzy” – their servers failed as well.


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