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We Have All The Facebooks

Posted by Michael Bloch in ecommerce (Thursday June 21, 2012 )

Is this is the farmer’s version of “all you bases are belong to us”?

It’s great to see our cockies (Aussie word for farmers) embracing the web, even if they haven’t got the lingo down pat yet.

The “we have all the Facebooks” comment came from Jina Tropodi of Edible Gems. After reading the story of how Jina and husband Michael are bringing their products to the masses in part via the web, I took a trip out to their web site – they’ve done a marvelous job with it.

Even though they must have a terribly hectic schedule, the site is kept fresh and interesting. They really appear to be on a winner with their approach.

The reason I’m pointing this site out is to try and flag with farmers everywhere the sorts of opportunities available in the online world. While many of those who work the land use the web extensively for research, weather reports etc; creating a site representing your farm can help you make a direct connection with end users – the folks who eat what you grow.

Depending on the produce you grow, perhaps even go the whole hog (pardon the pun) and sell directly from your web site. When we buy food, it’s not uncommon for the farmer to be paid only a fraction of what we do – so add value by further developing your products, cut out the sometimes many middlemen and maximize your profits.

While ecommerce isn’t a case of “build it and they will come” and there will be headaches along the way, the effort may bring many rewards; financial and otherwise.

Even if it’s not viable to sell direct to consumers, people are increasingly wanting to connect more with what’s on their plate – and the web is one way they do so; researching their purchases and who makes what they buy. Your web site can be an indirect sales tool, just like how Jina and Michael are using theirs.


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