Looking to increase your AdSense returns? I came across an interesting free service today that provides a filter list for low paying Adwords advertisers that they claim link to MFA (Made for Adsense) sites. I’m sure you’ve seen these sites around ;).
Kudos to Darren from ProBlogger for spotting this service – AdSense Blacklist. Currently there’s a couple of hundred of these supposed MFA sites in their database and I’m sure those site owners aren’t really pleased to have that sort of publicity :).
The site also encourages people who use the service to contribute to building the list. I hope the service screens those lists thoroughly, otherwise if AdsenseBlacklist becomes very popular, quality advertisers may be adversely affected by a disgruntled competitor submitting their domain and participating publishers will also miss out on decent revenue.
I can well understand the logic behind the service; for example, if your AdSense unit displays four ads, it would be much better to have two higher paying ones display than the two primo ads and two low paying MFA ads; as given the choice, people may click on the ad/s offering the least return.
Of course, if that particular page could only attract those types of ads for whatever reason and you had the filter list implemented; you may be just left with Public Service Announcements. That’s why it’s also important to have a default URL configured for AdSense if you don’t wish to be charitable :).
Generating and adding a filter list is quick and easy at both ends.
Have I tried it yet? Only the process, not live. The service claims a general reported improvement of revenue between 5% and 50% for those that run it. That can add up to a substantial amount depending on your current revenue levels.
I don’t believe it would be a breach of AdSense guidelines, but if you’re interested in giving it a run, have a good read over the AdSense agreement yourself just to be sure, or contact Google first for the all clear.
Pick up other Adsense revenue boosting tips.