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2007 online sales to rise 18%

Posted by Michael Bloch in ecommerce (Wednesday May 16, 2007 )

The State of Retailing Online 2007 reports US online shoppers spent more clothing and apparel than they did on computers for the first time and that this year, 10% of all clothing sales will occur online.

The study conducted by Forrester Research of 170 retailers states the reasons for the clothing industries’ emergence as the new top dog is due the influx of new online clothing stores, free shipping on returns and exchanges and the implementation of technology that allows consumers to view items at various angles or in different colors. All these advancements have gone a long way to reassuring online shoppers; giving them greater confidence to purchase.

The report also predicts 2007 online sales (including travel) will rise an impressive 18 percent over 2006 to $259.1 billion. That’s down somewhat on 2005/2006 growth, which was 25%, but it’s certainly nothing to be concerned about – it’s just a sign of slowly maturing market.

2006’s massive growth represented six percent of total retail sales during that year.

83% of respondents who took part in the survey reported profitability and 78 percent stated they were more profitable than 2005.


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