Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Gift certificate searches up

Posted by Michael Bloch in ecommerce (Monday December 19, 2005 )

What do you get the person who has everything? Gift certificates!

According to Hitwise, the number of U.S. Internet searches containing the term “gift card” was up 32 percent for the week ending December 10, 2005 over the previous week. Some of the popular terms include:

visa gift card
american express gift card
master card gift card
itunes gift card
olive garden gift card
gas gift card

Given the surge in gift card giving, Hitwise predicts that the week between Christmas and New Years day could be very busy with recipients redeeming their purchases. So, it’s a not a time to hang back on marketing strategy – while the retailers already have the cash from the gift card purchase, there’s nothing wrong with trying to upsell a little more and have recipients spend some extra cash!

Read more on the HitWise gift certificate report


Comments for Gift certificate searches up

No comments yet.

Sorry, the comment form is closed at this time.