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Death Of The Company Blog?

Posted by Michael Bloch in web marketing (Tuesday April 24, 2012 )

It appears companies are increasingly turning their backs on blogs in favor of social network sites. (more…)


Facebook Page URL’s In Advertising

Posted by Michael Bloch in web marketing (Saturday April 21, 2012 )

I saw a TV ad the other night that featured a company’s Facebook page address, but not their own domain. I’m not sure if this is such a good idea. (more…)


Ahem – About Those Links

Posted by Michael Bloch in web marketing (Friday April 6, 2012 )

It seems Google is moving away from “silently distrusting” spammy or paid inbound links and becoming more vocal about them. (more…)


Paywall Alternative – Google Microsurveys

Posted by Michael Bloch in web marketing (Monday April 2, 2012 )

Folks generally hate paying for content. Publishers like making money with as little effort as possible. Put these aspects together, plus a new twist from Google and microsurveys may be a nice little earner where everyone wins. (more…)


Subject Line Vs. Origin

Posted by Michael Bloch in web marketing (Friday March 30, 2012 )

Which is the more compelling reason to open an email – the subject line or the company that sent it? (more…)


AVG Anti-Virus Rolls Out Do Not Track

Posted by Michael Bloch in web marketing (Thursday March 29, 2012 )

And an aspect likely to add to the wailing, gnashing of teeth and rending of garments of some in the online advertising industry, do-not-track will be enabled by default. (more…)


Even More “Not Provided” Keywords

Posted by Michael Bloch in web marketing (Sunday March 25, 2012 )

A couple of weeks ago after Google Analytics started reporting on even fewer keywords, I wrote GA could be a very interesting beastie in the months and years ahead. I didn’t have to wait months. It’s gotten even more “interesting” already. (more…)


Hotmail SmartScreen Set To Paranoid?

Posted by Michael Bloch in web marketing (Thursday March 15, 2012 )

Microsoft’s SmartScreen filter seemed to have a grudge against Twitter and Facebook the other day. (more…)


‘Not Provided’ Keywords Skyrocket

Posted by Michael Bloch in web marketing (Monday March 12, 2012 )

The ‘not provided’ keywords in Google Analytics reporting, which was only meant to affect searches in the single digits, is rapidly going past that. (more…)


Google’s Recent Algorithm Tweaks – Feb 2012

Posted by Michael Bloch in web marketing (Wednesday February 29, 2012 )

Among the 40 changes made in the past month to Google search quality, one of the more intriguing is a change to how it values links. (more…)