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Behavioral targeting

Posted by Michael Bloch in web marketing (Sunday April 23, 2006 )

Behavioral targeting is nothing new, but when the related buzz was first flying around the Internet some years ago, it carried with it a lot of negative media coverage. In 2006, it appears that the reputation of this marketing strategy (more…)

Baby boomers want to build sites

Posted by Michael Bloch in web marketing (Wednesday April 19, 2006 )

While 71% of baby boomers (people aged 42 to 60) may not currently have a web site, a substantial number of them would consider creating one.

In a survey this year by Harris Interactive, carried out on behalf of; 61% (more…)

The Splogosphere

Posted by Michael Bloch in web marketing (Tuesday April 18, 2006 )

It’s been reported that the blogosphere is 60 times bigger than it was 3 years ago. A new blog is created every second and 9% of all new blogs are splogs, aka spam blogs. So, by my calculations: (more…)

What is div spamming?

Posted by Michael Bloch in web marketing (Wednesday April 12, 2006 )

I received an email today from someone who had heard of using hidden “divs” to improve search engine rankings and wanted to know if it was a legitimate technique.

Short answer: no
Long answer: hell no

“Legitimate” is in the eyes of the beholder I guess. Purposeful search engine optimization in itself is hotly debated by some as qualifying as “spamming”, but most search engines frown upon this particular practice – in fact (more…)

Google acquires search algorithm

Posted by Michael Bloch in web marketing (Tuesday April 11, 2006 )

SEO forums have been buzzing for the last couple of days about this story. Google has bought the rights to a new algorithm touted to improve search engine results from the University of NSW (Australia).

It’s my understanding that this isn’t an entirely new search appliance as such, but a (more…)

Fridays and email marketing

Posted by Michael Bloch in web marketing (Tuesday April 4, 2006 )

Many believe that Fridays are a bad day for sending email campaigns as recipients’ attention is often on getting the heck out of the office, catching up on work that’s piled up through the week or generally just heading into cruise mode.

Not so, according to a recent survey which shows Friday consistently had the best average open rate for the period October 2004 through November 2005. (more…)

Improving PPC using dayparting

Posted by Michael Bloch in web marketing (Sunday April 2, 2006 )

Just something you might like to try to improve your Pay Per Click ROI (Return On Investment).

In every aspect of life, there are patterns in relation to time – and the same could be said of successful web marketing, including Pay Per Click campaigns. I’ve been reading a few articles here and there recently in relation to the “dayparting” strategy and it’s quite an interesting subject. (more…)

Online video ads getting results

Posted by Michael Bloch in web marketing (Friday March 31, 2006 )

It would appear that video marketing on the web is starting to come of age. A new study of 1,241 US Internet users aged 12 to 64 has found that of the two thirds of those people who have viewed online video advertising (more…)

More silly pay-to-play email ideas

Posted by Michael Bloch in web marketing (Tuesday March 28, 2006 )

First “GreedMail”, now this.

A company has come up with the idea that instead of email marketers and companies being charged per piece of email sent to consumers without filtering applied, they should instead be charged for each email that’s rejected by the consumer. My jaw really hit the floor when I read more about how the concept is implemented. (more…)

FTC slaps tell-a-friend spammer

Posted by Michael Bloch in web marketing (Sunday March 26, 2006 )

The FTC recently fined a US company around $900k for spamming offenses committed via a “tell a friend” type campaign. Tell a friend scripts are a great viral marketing tool, but you need to be careful how you use them; especially in terms of the contents of the recommendation email and what you do with the data generated by these forms. (more…)