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Adsense relevancy & targeting

Posted by Michael Bloch in web marketing (Monday May 22, 2006 )

Don’t you just hate it when you publish an article or add a blog item only to find that the accompanying ads don’t seem to match?

Here’s a solution.. (more…)


Web marketing salary survey

Posted by Michael Bloch in web marketing (Sunday May 21, 2006 )

As online marketers, it’s an odd environment we find ourselves working in. Many of us work from home offices in countries outside of where our employers are located. Wages, employment conditions and such can become quite a gray issue.

Have you ever wondered what the work you do is valued at (more…)


RSS ad & content report

Posted by Michael Bloch in web marketing (Friday May 19, 2006 )

The RSS advertising industry is still very much a fledgling affair, but there’s a few companies around who provide very interesting data that’s well worth keeping an eye on. (more…)


Eeek! PPC ad safety questioned

Posted by Michael Bloch in web marketing (Monday May 15, 2006 )

Just what the PPC (Pay Per Click) industry needed – first it was incensed advertisers suing over click fraud rates, now it’s a well known security firm stating that sponsored results (PPC ads) contained *more* dangerous sites than organic results. (more…)


Identifying search term trends

Posted by Michael Bloch in web marketing (Thursday May 11, 2006 )

Google has just released a very handy application – Google Trends. It can be used to gauge historical, current and possibly future usage trends of specific search terms. (more…)


Mothers Day marketing

Posted by Michael Bloch in web marketing (Sunday May 7, 2006 )

Ah, Hallmark Holidays, bless them all, especially if you’re a retailer :). I’m not a great fan of the thinly veiled commercial exploitation of such events, which is rather odd given my chosen career, but business is business I guess.

In a recent survey of nearly 500 USA small businesses, 66% (more…)


AdCenter open for the rest of us

Posted by Michael Bloch in web marketing (Thursday May 4, 2006 )

I love living in Australia, but we always seem to be on the tail end of getting access to new services released in the USA.

I’m pleased to say that MSN AdCenter, MS’s PPC (Pay Per Click) service, previously a pilot program and available only to USA merchants, is now accessible to Aussies – and I assume to merchants in most other countries as well.

I only just signed up (more…)


Cookies getting tasty again?

Posted by Michael Bloch in web marketing (Friday April 28, 2006 )

A bit of good news for marketers after previous years of jittery surfers deleting cookies on a regular basis. A new survey of over 1700 people shows that the majority of consumers prefer advertising based on their interests but not only that, (more…)


Podcast ads outpacing blog bucks?

Posted by Michael Bloch in web marketing (Thursday April 27, 2006 )

Blog, podcast and RSS advertising spending grew by nearly 200% in 2005, and is projected to grow another 144.9% to $49.8 million in 2006 according to a custom media research firm.

The company also states that podcast advertising is expected to be a bigger market than blog advertising by 2010. (more…)


Social networking – MySpace (pt.2)

Posted by Michael Bloch in web marketing (Monday April 24, 2006 )

MySpace amazes me. It seems to be everywhere you turn these days. Sure, social networking sites are nothing new, but MySpace really hit on the secret sauce in my opinion – and more importantly, based on the fact they have 66 million members, with around 250,000 new signups each day.

Looking at some of the members pages, you may wonder why it’s so successful, but that’s the (more…)