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When marketing hype goes OTT

Posted by Michael Bloch in web marketing (Tuesday November 21, 2006 )

I’ve been picking up on snippets of disturbing news over the last couple of days regarding the recent launch of the Sony Playstation 3. I’m certainly not much of a gamer; but I was one of the fools that lined up for the original Xbox a few years ago.. never again. Moooo! Baaa! Like livestock heading to slaughter. (more…)


Handy WordPress meta tag plugin

Posted by Michael Bloch in web marketing (Saturday November 18, 2006 )

I’ve mentioned previously the importance of implementing meta tags in your site pages as part of search engine optmization. I recently went hunting for a good WordPress blog meta tag generator plugin to somewhat automate this task. (more…)


Social media optimization (SMO)

Posted by Michael Bloch in web marketing (Wednesday November 15, 2006 )

We have SEO (Search Engine Optimization) being carried out by SEOP’s (Search Engine Optimization Professionals); but the new thang in the O’s is SMO – Social media optimization.

So what is it? (more…)


Send to a friend in email marketing

Posted by Michael Bloch in web marketing (Monday November 13, 2006 )

Only 44% of major retailers surveyed are using send to a friend (STAF) in their email marketing and according to a recent report, many are using practices that negatively impact on this potentially powerful viral marketing feature. (more…)


ReviewMe – get paid to blog

Posted by Michael Bloch in web marketing (Saturday November 11, 2006 )

A few marketplaces have emerged in the blogging for bucks segment recently; but ReviewMe is a little different – in a good way.

A couple of the points I really like about the ReviewMe.com service is that bloggers are required to disclose that their post is being paid for and to write what they truly think. (more…)


Casino affiliates & the law

Posted by Michael Bloch in web marketing (Saturday November 11, 2006 )

Casino and gambling affiliate programs are well known for high payouts to affiliates for referring players. If you’re based in the USA and are considering joining up with these affiliate programs – you may want to get some legal advice first. (more…)


29% of holiday purchasing online

Posted by Michael Bloch in web marketing (Monday November 6, 2006 )

A recent survey report based on the responses of over seven and a half thousand consumers shows that nearly 29% of all holiday season shopping will be done online. Do I hear booyah!? (more…)


Forum and blog promotion

Posted by Michael Bloch in web marketing (Sunday November 5, 2006 )

Sometimes we spend so long working on our own sites, we forget there’s a world of forums and blogs out there that may benefit from our expertise. By sharing knowledge, it can also be turned in our favor to funnel traffic to our sites and boost sales. (more…)


Bloggers, marketers and ethics

Posted by Michael Bloch in web marketing (Saturday November 4, 2006 )

The Word of Mouth Marketing Association, motivated possibly by a rather embarassing incident recently, have released some new draft guidelines focusing on marketer’s contact with bloggers. (more…)


Network marketing and MLM

Posted by Michael Bloch in web marketing (Friday November 3, 2006 )

Have a hankering for fancy yachts, beachside villas, designer label clothes, diamonds, fast cars and only having to work 2 hours a day to get all these things, *without* having to sell any products? Watch out; you may be a prime candidate for MLM (Multi Level Marketing) business pitches… or perhaps drug smuggling :). (more…)