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Alexa ranking envy

Posted by Michael Bloch in web marketing (Friday December 29, 2006 )

Alexa rankings are used by many webmasters and site owners to gauge the performance of their sites in comparison to others. Alexa data is also often used as a reference when buying and selling sites.

It’s certainly a handy service, but the ranking data shouldn’t be relied on too heavily, and here’s why. (more…)

And so this is Xmas..again

Posted by Michael Bloch in web marketing (Monday December 25, 2006 )

Just some thoughts on Christmas 2006. As in previous years; this year I have successfully dodged the majority of the hype surrounding this most screwed up of all days in the Western calendar. I personally don’t celebrate the day for many reasons.

My feelings and approach to Xmas is rather different to most involved in marketing. I won’t mince words here, so you might want to leave reading this until after the day has passed. Far be it from me to rain on anyone’s parade ;). (more…)

Email marketing low response days

Posted by Michael Bloch in web marketing (Thursday December 21, 2006 )

Ever wondered what dates (rather than days of the week) each year typically bring a poor response for most types of business to business email marketing? (more…)

Duplicate content – Google speaks

Posted by Michael Bloch in web marketing (Tuesday December 19, 2006 )

How search engines view, discern and handle duplicate content is a concern for many webmasters and site owners. Yesterday, Google sought to somewhat address the issue and clarify the situation regarding the do’s and dont’s of duplicate content. (more…)

Contracts & affiliate partnerships

Posted by Michael Bloch in web marketing (Sunday December 17, 2006 )

If you’re into affiliate marketing as a publisher, you’d no doubt have signed/ticked a box on a contract agreeing to terms of participation in a revenue share arrangement.

Do you really know what you’re agreeing to? Have you thought about the long term implications in relation to the effort you’ll put in promoting someone else’s services – and the risks? (more…)

Yup, free shipping

Posted by Michael Bloch in web marketing (Thursday December 14, 2006 )

As has been predicted by a number of research firms over recent months; free shipping remains one of the biggest incentives that you can throw in front of potential customers this holiday season in order to increase sales. (more…)

A call to action

Posted by Michael Bloch in web marketing (Sunday December 10, 2006 )

You’ve probably seen the term “call to action” mentioned frequently in marketing lingo – so what does it mean? (more…)

Shoppers & privacy statements

Posted by Michael Bloch in web marketing (Saturday December 9, 2006 )

While many online shoppers still don’t read privacy statements; 20% of them do so regularly and far more intermittently. Even 20% is an appreciable level; in fact, somewhat higher than I thought it might be. (more…)

Checking email spam scores

Posted by Michael Bloch in web marketing (Tuesday December 5, 2006 )

Getting email newsletters and marketing blurbs through to subscribers is becoming an increasing challenge. Aside from asking your subscribers to have your email address whitelisted, here’s a couple of other simple tips to help you prescreen your copy before a live mailout to determine if you may need to make changes. (more…)

Paid links, Flogging and Google

Posted by Michael Bloch in web marketing (Wednesday November 22, 2006 )

What’s Google’s view on paid links and paid blog posts (aka flogging)? I just finished watching an interesting video interview with Matt Cutts – a software engineer with Google’s quality group, that *may* have some answers for you. (more…)