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Search query length statistics

Posted by Michael Bloch in web marketing (Wednesday January 24, 2007 )

Many online business owners spend way too much time and money chasing the holy grail – a no.1 search engine ranking on a one word term or two word query.

Aside from the cash and hours spent on this quest, some research recently released underlines why this isn’t a good idea for most small businesses and why you should probably be focusing on what’s traditionally been known as the long tail. (more…)


Marketing to baby boomers

Posted by Michael Bloch in web marketing (Saturday January 20, 2007 )

Last year, the first of the Baby Boomers turned 60. Increasing numbers in this group are not only casually using the Internet, but totally embracing the web. What appeals to them and what are they doing with their time online? (more…)


The PPC small business squeeze

Posted by Michael Bloch in web marketing (Wednesday January 17, 2007 )

As the big brands funnel more of their marketing budgets on pay per click; small business owners are finding it increasingly difficult to get sufficient coverage, clicks and conversions in a crowded PPC marketplace – but there is certainly life after PPC. (more…)


Typosquatting affiliates

Posted by Michael Bloch in web marketing (Tuesday January 16, 2007 )

If you’ve joined an affiliate program and are contemplating the use of domain name typosquatting tactics as a means of promoting the merchant, be sure to check the terms and conditions of the program first. (more…)


Tip for motivating affiliates

Posted by Michael Bloch in web marketing (Sunday January 14, 2007 )

You have a top-notch affiliate program offering high commissions on a solid product; a great site full of interesting and useful content; yet affiliates seem hesitant in promoting your goods or services. What could be the problem? Here’s a quick tip. (more…)


Text link ad networks

Posted by Michael Bloch in web marketing (Thursday January 11, 2007 )

Hunting down link exchanges can be an awfully time consuming exercise, especially the pursuit of links on quality sites. Sometimes it can work out to be cheaper to pay for a text link; but you still have to hunt around for the best deals.

If you’re a site publisher looking to sell text links, sourcing quality advertisers can be equally labor intensive and once you’ve found an advertiser, there’s payment issues, maintenance and other administration issues to contend with.

Enter text link ad networks. (more…)


Free audience demographics

Posted by Michael Bloch in web marketing (Saturday January 6, 2007 )

Ever wondered about the average household income of your site visitors? Perhaps their education level? A new online service offers free audience demographics beyond the basic information webmasters usually obtain from site traffic statistics packages. (more…)


Blog search engine battle

Posted by Michael Bloch in web marketing (Friday January 5, 2007 )

Has Technorati become second fiddle in the blog search stakes to the giant of search engines, Google? According to one report this is indeed the case. (more…)


New green ad network

Posted by Michael Bloch in web marketing (Wednesday January 3, 2007 )

If you’re a tree-hugging type of marketer, run an environmentally themed site or have a green or progressive principles based business, this new ad network and marketplace may be of interest to you. (more…)


Small PPC search engines

Posted by Michael Bloch in web marketing (Sunday December 31, 2006 )

With Pay Per Click advertising dominated by the likes of Google and Yahoo, are the small (aka second tier) PPC networks worth using? (more…)