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Sleeper affiliate programs

Posted by Michael Bloch in web marketing (Friday February 16, 2007 )

If you’ve been involved with affiliate marketing for any length of time, no doubt you’re signed on for numerous affiliate programs. Some work out, some don’t.. or don’t they? (more…)


Senior men ignored by marketers

Posted by Michael Bloch in web marketing (Thursday February 15, 2007 )

With the amount of wealth and disposable cash held by the senior market, you’d think that marketers would be focusing more resources on reach this group. In the case of senior men, it appears not. (more…)


Fake blog reviews crackdown

Posted by Michael Bloch in web marketing (Wednesday February 14, 2007 )

As part of sweeping changes to European Union consumer protection laws, the United Kingdom will be cracking down on businesses who blog or post fake reviews. (more…)


Personalized search & SEO

Posted by Michael Bloch in web marketing (Saturday February 10, 2007 )

Search engine guru Danny Sullivan has published a very interesting article after Google’s recent announcement regarding the combining of personalized search results and the personalized homepage feature for users with a Google account.

For those involved in SEO and search engine marketing, this move could have some major ramifications. (more…)


PPC prices creeping up

Posted by Michael Bloch in web marketing (Friday February 9, 2007 )

After a 16.5% increase in the third quarter last year, the average keyword price paid by pay per click advertisers rose just 2% percent in the fourth quarter of 2006 to $1.51. Just $1.51 huh? Youch. (more…)


Instant messenger marketing

Posted by Michael Bloch in web marketing (Wednesday February 7, 2007 )

A new service just launched reminded me of the fact that reaching new clients and communicating with existing customers via IM is something that most online businesses ignore. Given the massive numbers of people who use instant messaging daily, it could well be an excellent automated marketing tool. And I don’t mean IM spam bots :). (more…)


Fonts and first impressions

Posted by Michael Bloch in web marketing (Tuesday February 6, 2007 )

The fonts we use say a lot about personality types according to a university study carried out last year… and the type of font we use in email and on our sites may not be the impression we’d like to put forward. (more…)


Affiliate marketing statistics

Posted by Michael Bloch in web marketing (Sunday February 4, 2007 )

A UK online marketing research company recently released statistics from a survey of over 1500 UK based affiliates.

The results make for very interesting reading and provide an insight into the lives and activities of this affiliate marketing segment. (more…)


Thank you page marketing

Posted by Michael Bloch in web marketing (Thursday February 1, 2007 )

A few days ago I published an article on some creative uses of our tell a friend scripts. Among the ideas was to put it on a “thank you” page after subscription confirmations or sales.

These pages are often ignored as a marketing tool, but does making an offer on a thank you page really work? According to these statistics, it certainly does. (more…)


Affiliates drive bigger sales

Posted by Michael Bloch in web marketing (Saturday January 27, 2007 )

A new report released by a major marketing firm states that traffic driven by affiliates tends to convert better and generate higher value sales. (more…)