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Marketing – the decoy effect

Posted by Michael Bloch in web marketing (Tuesday April 17, 2007 )

It’s amazing how our minds work. After some buzz around related to election candidates and wine purchases; I’ve just been reading up a little on the decoy effect. (more…)


The exclusivity factor

Posted by Michael Bloch in web marketing (Sunday April 15, 2007 )

Truly exclusive offers can be great money spinners and one online company has taken exclusivity to the nth degree. But exclusivity or scarcity doesn’t need to be confined to high end products; online business of all sizes can leverage this strategy on just about any service or product they sell. (more…)


AdSense & traffic exchanges

Posted by Michael Bloch in web marketing (Saturday April 14, 2007 )

Are you participating in AdSense and also using traffic exchange services as a means of promotion? You may be unwittingly skating on thin ice and endangering your Adsense account. (more…)


Blogging revenue option

Posted by Michael Bloch in web marketing (Friday April 13, 2007 )

If you’re into regular blogging, you’ve probably noticed that some of your posts are evergreen and quite popular, while others drop off in views soon after publishing.

These popular posts you’ll want to place particular emphasis on monetizing and if contextual advertising isn’t providing the revenue you’d like, this new service may be worth a look. (more…)


Women outnumber men online

Posted by Michael Bloch in web marketing (Thursday April 12, 2007 )

It’s happened, we mere males are now a minority online. The female representation of the total USA online population is currently being quoted as being anywhere from 53% to 50.6% (more…)


Social network usage survey

Posted by Michael Bloch in web marketing (Wednesday April 11, 2007 )

33% of Internet users are using social networking sites that include user-generated content to assist in making purchase decisions according to a recent survey. (more…)


Creating web widgets

Posted by Michael Bloch in web marketing (Monday April 9, 2007 )

Creating your own web widget isn’t hard to do using one of the many free widget services available – in fact, it can take as little as a minute! So what are web widgets and why use them? (more…)


Who does that site link to?

Posted by Michael Bloch in web marketing (Sunday April 8, 2007 )

A few days back I published a post about how to determine who is linking to your or any other site – aka backlinks; but what if you wanted to determine who a site is linking to? (more…)


www. vs non-www URLs

Posted by Michael Bloch in web marketing (Wednesday April 4, 2007 )

…can your potential customers reach you via both?

Over the last couple of days, I’ve been visiting sites by just entering site.com or http://site.com in my browser address bar; both Firefox and Internet Explorer – and in some cases they didn’t load. (more…)


Who’s linking to you? – backlinks

Posted by Michael Bloch in web marketing (Tuesday April 3, 2007 )

If you’ve only ever used Google to find out who’s linking back to you; you’re only getting half the story.. and perhaps far less. (more…)