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Need a $25k marketing boost?

Posted by Michael Bloch in web marketing (Friday May 11, 2007 )

Could your business benefit from over 25 thousand dollars worth of web site makeover, search ads, plus expert marketing advice? (more…)


Content reproduction challenges

Posted by Michael Bloch in web marketing (Thursday May 10, 2007 )

Increasing numbers of content creators showcasing their wares on social networks and distribution platforms are finding that fame on YouTube or similar doesn’t necessarily equate to cash in their pockets. (more…)


Email marketing scorecard

Posted by Michael Bloch in web marketing (Wednesday May 9, 2007 )

How does your email marketing stack up? Forrester Research applied its review methodology to over 60 companies and the vast majority failed – and these were the big guys they reviewed. (more…)


Hotmail blocking legit email

Posted by Michael Bloch in web marketing (Saturday May 5, 2007 )

If you’re having trouble sending mail to Hotmail users, i.e. the emails you send out aren’t bounced, don’t wind up in junk folders but just seem to be black-holed.. you’re not alone. (more…)


Transparent marketing

Posted by Michael Bloch in web marketing (Friday May 4, 2007 )

I’ve just finished reading an article on transparent marketing and earning the trust of skeptical consumers written by Dr. Flint McGlaughlin. Aside from being an excellent read; there was a poem for marketers at the end of it I’m going to try and commit to memory. (more…)


Email reader compatibility

Posted by Michael Bloch in web marketing (Wednesday May 2, 2007 )

With Outlook 2007 rearing its ugly (?) head and creating compatibility issues in relation to how email newsletters and marketing campaigns are displayed, I thought it would be helpful to list some resources where you can discover what will work and what won’t; not just for Outlook 2007, but other software/services too. (more…)


RSS feed subscriptions via email

Posted by Michael Bloch in web marketing (Monday April 30, 2007 )

A while back I mentioned that even in the age of RSS, I feel it’s important to also offer email subscriptions for your blog content as many people, including myself, still aren’t heavy users of RSS readers. If you don’t have the time or opportunity to set up and maintain your own mailing list, this free service may help. (more…)


Animated gifs & email marketing

Posted by Michael Bloch in web marketing (Thursday April 26, 2007 )

It’s not something you see a lot of these days, but some companies have been trialing animated gif images in their email campaigns with surprising results. (more…)


Optimizing email copy

Posted by Michael Bloch in web marketing (Wednesday April 25, 2007 )

Marketing Experiments have published another one of their very interesting and in-depth studies; this one relating to email marketing copy and how to best structure it. (more…)


Cookie deletion at 30%+

Posted by Michael Bloch in web marketing (Thursday April 19, 2007 )

Youch! In more ways than one. According to a survey analysis of 400,000 U.S. home PC’s, 31 percent of users cleared their first-party cookies within a space of a month. So why is this such a problem? (more…)